Exam 2: The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis

For a restaurant business dependent on drive-thru customers, the major cost disadvantage independent of scale would be if:

Which of the following represents a competitive intelligence practice that is both legal and ethical?

All of the following are examples of efforts by firms to address the physical segment of the general environment EXCEPT the:

Any competitor intelligence practice that is legal is also ethical.

The large amount of advertising by firms such as Procter & Gamble and Colgate-Palmolive promotes which of the following barriers to entry?

Mighty Green, a residential lawn chemical manufacturer, is committed to gaining market share in its industry.Mighty Green:

The Department of Defense buys aircraft from U.S.companies for national security reasons.This is an example of a __________ barrier to entry.

The European Union has imposed new tariffs on certain goods entering the region from other countries.When completing an analysis of the general environment, into which segment would you categorize this activity?

A general environmental analysis can be expected to produce all of the following EXCEPT:

The highest amount a firm can charge for its products is MOST directly affected by:

When analysts develop feasible projections of future events and how quickly they will occur based on observed changes and trends, they are engaged in:

The UK's exit from the EU and political upheavals in Egypt, Tunisia, Libya, and Syria illustrate uncertainties in the political/legal segment of the general environment that could affect the performance of business firms.

Scanning involves detecting meaning through early signals of environmental changes and trends.

The technological segment of environmental analysis includes:

Although health care reform legislation was passed in the early part of the Obama administration, it continues to be a contentious issue for employers, employees, and politicians because of its increased expenses.These attitudes about health care reform make up the sociocultural segment of the general environment.

Exit barriers are especially low in the airline industry because aircraft are not particularly specialized and can easily be sold to other airlines, air cargo companies, the military, or even to wealthy individuals who want to own a private jet.

An analysis of society's attitudes and values would be conducted when studying the __________ segment of the general environment.

Eavesdropping is an ethical way to obtain information about competitors' actions.

Product differentiation refers to the:

Because of threats and risks in the global environment, some firms choose to take a more cautious approach by: