Exam 7: Business Marketing

GoPro is arguably one of the top non-celebrity brands on Instagram.A lot of the content they share is from customers using their products.The GoPro page has over 10 million followers,gets hundreds of thousands of tweets,comments,and shares on every post.This exemplifies the metric of ____________.

By pressurizing a supplier to sell products at very low prices,a buyer may,in effect,force the supplier to compromise on the quality of the product.

Fresnas Inc.,an oil refinery,buys crude oil and converts it into various products such as gasoline,kerosene,and diesel.Fresnas Inc.then sells these products to other companies or retailers.Based on this information,which segment of the business market is most likely represented by Fresnas Inc.?

The North American Industry Classification System data can be used to:

Discuss the importance of customer service in business marketing.

Capital goods such as large or expensive machines,mainframe computers,blast furnaces,generators,airplanes,and buildings,fall under the category of ____________.

_____ refers to the phenomenon in which a small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product.

When negotiating a purchase in business marketing,final contracts are often short and precise.

As long as smartphones are manufactured and are in demand,the demand for new apps will never die.This exemplifies ___________ demand.

Explain how business establishments are classified under the North American Industry Classification System (NAICS).

NAICS codes can help identify firms that may be prospective users of a supplier's goods and services and the more identical digits in sequence in a code,the more homogeneous the group.

Which of the following is true of consumers in consumer markets?

B-to-B companies use digital marketing to position their businesses as thought leaders and generate sales leads,primarily in the form of ______.

Felista Inc.,a company which deals in dairy products,adheres to a standard of behavior for its employees,and follows certain practices that reflect the moral principles and values held by the company,and guide the conduct of the individuals in the company.Which practice is described in this scenario?

James,an administrative manager at Seal Inc.,is asked to purchase 100 printers for the firm's office.He contacts a sales representative at Myro Distributors Inc.and places an order for 100 printers.Myro Distributors Inc.purchases the printers from Ink Corp.,a wholesaler,and delivers them to James at his office.In this scenario,Myron Distributors Inc.is most likely to be a(n)_____.

Which of the following statements is true of business services?

Fournotts Printing Inc.manufactures and sells photocopiers,printers,and scanners to various corporate offices.This is an example of _____.

The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes.

Which statement is true of deciders in a buying center?

Which of the following statements is true of relationship marketing?