Question 1

A difference between people-processing services and possession-processing services is that possession-processing services

Accepted Answer

A)  use technology directed at a customer's assets. 
B)  focus more on customers and not on their physical possessions. 
C)  do not require customers to enter the service factory. 
D)  focus more on training employees on employee-customer interactions. 
A)  use technology directed at a customer's assets. 
B)  focus more on customers and not on their physical possessions. 
C)  do not require customers to enter the service factory. 
D)  focus more on training employees on employee-customer interactions.

Question 2

A consultancy firm that provides a wide range of services relating to tax payments and tax law is known for performing these services dependably,accurately,and consistently.This clearly implies that the company rates high on ______.

Accepted Answer

A)  reliability 
B)  responsiveness 
C)  assurance 
D)  empathy 
A)  reliability 
B)  responsiveness 
C)  assurance 
D)  empathy

Question 3

By synchronizing supply and demand,a service provider can reduce the problem of ______.

Accepted Answer

A)  intangibility 
B)  heterogeneity 
C)  inseparability 
D)  perishability 
A)  intangibility 
B)  heterogeneity 
C)  inseparability 
D)  perishability

Question 4

Employees who like their jobs and are satisfied with the firm they work for are more likely to deliver superior service to customers.

Accepted Answer

A) True 
 B)False

Question 5

Because services are intangible,many service firms have to use direct distribution or franchising.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following statements is true of the marketing strategies of nonprofit organizations?

Accepted Answer

A)  They can measure their success or failure in strictly financial terms. 
B)  They seek to make a profit for redistribution to owners or shareholders. 
C)  The presence of a financial "bottom line" makes it easy for nonprofit managers to make decisions. 
D)  Their focus is often on generating enough funds to cover expenses. 
A)  They can measure their success or failure in strictly financial terms. 
B)  They seek to make a profit for redistribution to owners or shareholders. 
C)  The presence of a financial "bottom line" makes it easy for nonprofit managers to make decisions. 
D)  Their focus is often on generating enough funds to cover expenses.

Question 7

For services that are composed of multiple elements,the issue is whether pricing should be based on a "bundle" of elements or whether each element should be priced separately.

Accepted Answer

A) True 
 B)False

Question 8

Insurance claims are an example of ______.

Accepted Answer

A)  below-cost pricing in the profit sector 
B)  below-cost pricing in the nonprofit sector 
C)  separation between payers and users in the profit sector 
D)  separation between payers and users in the nonprofit sector 
A)  below-cost pricing in the profit sector 
B)  below-cost pricing in the nonprofit sector 
C)  separation between payers and users in the profit sector 
D)  separation between payers and users in the nonprofit sector

Question 9

Chelsea runs a stock market consultancy firm.The firm advises its clients on where to invest and how to earn maximum profits.Given this information,Chelsea provides _____ through the consultancy firm.

Accepted Answer

A)  a service 
B)  concepts 
C)  branding 
D)  profits 
A)  a service 
B)  concepts 
C)  branding 
D)  profits

Question 10

That consumers must be present during the production of services points to the ______ of services.

Accepted Answer

A)  intangibility 
B)  heterogeneity 
C)  inseparability 
D)  perishability 
A)  intangibility 
B)  heterogeneity 
C)  inseparability 
D)  perishability

Question 11

A credence quality is a characteristic that can be easily assessed before purchase.

Accepted Answer

A) True 
 B)False

A difference between people-processing services and possession-processing services is that possession-processing services

A consultancy firm that provides a wide range of services relating to tax payments and tax law is known for performing these services dependably,accurately,and consistently.This clearly implies that the company rates high on ______.

By synchronizing supply and demand,a service provider can reduce the problem of ______.

Employees who like their jobs and are satisfied with the firm they work for are more likely to deliver superior service to customers.

Because services are intangible,many service firms have to use direct distribution or franchising.

Which of the following statements is true of the marketing strategies of nonprofit organizations?

For services that are composed of multiple elements,the issue is whether pricing should be based on a "bundle" of elements or whether each element should be priced separately.

Insurance claims are an example of ______.

Chelsea runs a stock market consultancy firm.The firm advises its clients on where to invest and how to earn maximum profits.Given this information,Chelsea provides _____ through the consultancy firm.

That consumers must be present during the production of services points to the ______ of services.

A credence quality is a characteristic that can be easily assessed before purchase.

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 12: Services and Nonprofit Organization Marketing

A difference between people-processing services and possession-processing services is that possession-processing services

A consultancy firm that provides a wide range of services relating to tax payments and tax law is known for performing these services dependably,accurately,and consistently.This clearly implies that the company rates high on ______.

By synchronizing supply and demand,a service provider can reduce the problem of ______.

Employees who like their jobs and are satisfied with the firm they work for are more likely to deliver superior service to customers.

Because services are intangible,many service firms have to use direct distribution or franchising.

Which of the following statements is true of the marketing strategies of nonprofit organizations?

For services that are composed of multiple elements,the issue is whether pricing should be based on a "bundle" of elements or whether each element should be priced separately.

Insurance claims are an example of ______.

Chelsea runs a stock market consultancy firm.The firm advises its clients on where to invest and how to earn maximum profits.Given this information,Chelsea provides _____ through the consultancy firm.

That consumers must be present during the production of services points to the ______ of services.

A credence quality is a characteristic that can be easily assessed before purchase.

An Overview of Marketing

Strategic Planning and Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising,public Relations,and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters