Exam 14: Retailing

In a particular supermarket,a customer picks up a J.K.Rowling book to examine before purchase.The retailer uses technology to suggest related items,such as other books by the author and Harry Potter merchandise,via the customer's mobile phone.What technology is the store using?

A large discount store that specializes in a single line of merchandise and becomes the dominant retailer in its category is called a ______.

_____ is an emerging retailing trend that employs market data to best serve customers as they prepare to make a purchase.

How do retailers respond to customers who "showroom" and just visit a physical retail store to examine product features or quality firsthand before eventually making the purchase online?

At the store level,one goal of tactical retailing is to:

Which of the following represents the thinking behind off-price retailers?

Many drugstores also carry an extensive selection of cosmetics,health and beauty aids,seasonal merchandise,greeting cards,toys,and some non-refrigerated convenience foods.

Which of the following statements is true of retail channel omnification?

Which of the following allows direct mailers from a manufacturing company to pick out (based on data analytics of census data,lifestyle patterns,financial information,and past purchase and credit history)those most likely to buy its products?

Which statement describes department stores such as JCPenney and Macy's?

Which of the following statements is true of click-and-collect?

Unlike off-price retailers,specialty shops:

Suggestion selling by sales or service associates should always help shoppers recognize true needs rather than sell them unwanted merchandise.

Toys"R"Us working with Macy's to open stores-within-a-store at numerous Macy's locations is an example of a smaller specialty line opening shop inside a larger store to expand the former's retail opportunities without risking investment in a separate store.

In-store retailing adds a level of convenience for customers who wish to shop from their current locations.

Consumer use of mobile devices and social media-while browsing,comparison shopping,and making a purchase-limits retailers from accessing useful information about their customers and provides retailers no concrete way to appeal to shoppers.

Which of the following represents the thinking behind used goods retailers?

_____ is a selling technique that seeks to broaden customers' original purchases with related items.

Among department stores,specialty stores,drugstores,and convenience stores,the gross margin is highest for specialty stores.

According to research,how does a customer typically view a product that is out of stock?