Exam 11: Managing Innovation and Change

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Through product innovation,a company changes the products or services it offers,and through ______ innovation it changes the way it delivers products or services.

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Which of the following is NOT a key feature of innovation as implied by Peter Drucker?

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Who identified the need for managers to pay attention to the three different,but closely related,political,communication,and military campaigns,when implementing and managing change?

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Integrating the firm's unique competencies with customer needs,market structures,and technologies together with their manufacturing,sales,and distribution capabilities is the key feature of ______.

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