Exam 1: Marketing: the Art of Satisfying Customers

The process for creating, communicating, and delivering value to the customer is called _____.

Some Florida drivers have license plates that say "Save the Manatee." This is an example of _____ marketing.

You are a style-conscious shopper, even though you live on a tight budget. That's why you buy most of your clothes at Target. However, for the past several months, you've been hearing that the economy is slowing and is predicted to continue to do so in the months ahead. In looking at your options for future clothes purchases, you will most likely:

To encourage more purchases of their products with their _______, Curlie Girl's curl-enhancing shampoos and conditioners are sold in two formats: as individual bottles or as shampoo/conditioner sets priced 10% lower than two individual bottles.

What is the ultimate objective of relationship marketing?

A university sells customized sweatshirts, pullovers, and jerseys to its students and staff. This is an example of _____.

Forever 21 is a popular fashion clothing company for women and often attracts customers to its website or retail stores by posting pictures to its Facebook and Instagram accounts. Forever 21 has over 10 million followers on Instagram and over 13 million on Facebook. What marketing era best describes Forever 21 and its approach to marketing activities?

Branches of the U.S. military sometimes show recruitment advertisements in cinemas featuring movies that are most likely to attract viewers of military age. This is an example of place marketing.

It can be said that Glen Inc., a woolen products manufacturing company based in Switzerland, is a firm that uses a market-driven strategy because it produces goods based on local customers' experiences, needs, and preferences.

A market in which there are more buyers for fewer goods and services is known as a:

The basic objective of place marketing is to:

Relationship building in marketing starts with excellent customer service after purchase.

Buying an iPod generates ownership utility; however, buying a concert ticket does not.

You work on the assembly line at Ford Motor Company. Your line produces the hot selling Ford Focus hybrid. Your line creates _________ utility for Ford's customers.

The emergence of the marketing concept can be linked to the shift from a seller's market to a buyer's market.

A company with a _____ orientation assumes that customers will resist purchasing nonessential goods and services and that the task of personal selling and advertising is to persuade them to buy.

When Dolly Parton promotes her theme park called Dollywood, it is both place and person marketing.

In modern terminology, Apple's excellent sales and customer service, sleek design, innovative engineering, and reliability all add up to a world-class "product."

As a means of enhancing customer relationships, Verizon Wireless occasionally sends out text messages to its wireless customers promoting special offers. This is an example of:

Your marketing instructor has asked you to put together a very detailed description of Starbuck's target market. Which of the following category of information would you NOT include?