Exam 1: Marketing: the Art of Satisfying Customers

The marketing era is the successive historical outcome of the production era.

Celebrities use person marketing as a way to increase their value in the marketplace.

In the history of marketing, the fourth era, known as the social era, has given way to the fifth era, called the relationship era.

The NBA Sacramento Kings play their home games in the Arco Arena. The naming of their stadium is an example of which one of the following five types of nontraditional marketing?

The business philosophy incorporating the marketing concept where the focus is on satisfying the needs and wants of consumers rather than simply producing and selling products is known as:

Mobile marketing refers to:

All marketing students have heard of the "4 P's" of marketing. Distribution channels are related to which of the 4 P's?

Form utility refers to conversion of raw materials and components into finished goods and services.

State bureaus of tourism and conventions typically engage in _____ marketing.

Tim Howard, the goal-keeper for the U.S. men's soccer team, has just signed a major marketing deal with your company. You plan to utilize him in a variety of marketing campaigns leading up to the 2018 Men's Soccer World Cup in Russia. Which one of the following categories of nontraditional marketing will you emphasize in this situation?

Which of the following is true of relationship marketing?

Intermediaries that may be involved in a product's movement from producer to final consumer are known as wholesalers.

You own a carpet, tile, and flooring store. Of the following activities, which one is the best example of selling in your business?

As the marketing manager for the salsa and dip division of a major snack food producer, you're aware that your product line is most popular with men aged 21 to 45. These customers report they typically consume your products while watching or streaming sports events. You've come up with a list of tactics for a new promotions strategy, but there's one idea on your list that you think is weaker than the others. Which one is it?

A theater group promoting a performance to raise funds in the fight against cancer is an example of both cause marketing and event marketing.

An auto manufacturer creates ownership utility for its consumers by combining metal, rubber, plastic, and petroleum products.

Which of the following is an example of person marketing?

As an official sponsor of the Olympics, The Coca-Cola Company engages in _____ marketing.

Kraft Foods has been very happy with the sales of its new olive oil-based mayonnaise, which is why it has decided to start packaging it in branded single-serving packets for sale to restaurants, fast food chains, food trucks, and other eating establishments. This tactic is part of the company's:

A seller's market is one in which there are more goods and services than people willing to buy them.