Exam 10: Promotional Writing

Rob has been writing copy for magazine ads for many years,but now he wants to venture into writing copy for web ads.Explain how writing for the web is going to be different for Rob.

Which of the following is an example of a corporate publication?

The people appearing in a television commercial are referred to as the talent.

A television advertisement for Chick-fil-a shows several cows eating grass in a large field.The camera zooms out to show that the cows have eaten a pattern into the grass that reads "Eat more chikin." The message closes with the lines,"We didn't invent the chicken,just the chicken sandwich." This commercial best demonstrates which characteristic of effective copy?

Which of the following is NOT a role for which people can be cast in a television commercial?

A sentence or short piece of copy that explains what the viewer is looking at in a photo or illustration is known as a(n)________.

How can TV commercials effectively use the tool of storytelling?

What are the two primary toolkits available to television copywriters?

Effective banner ads often use promotional incentives such as prizes or gifts to motivate visitors to click through to the sponsor's website.

Refer to the passage below to answer the following questions. Advertisements for a particular brand of soap include the phrase,"Love the skin you're in." Print ads show a close-up of a young woman's clean face,and the copy is written as if she is telling the reader the benefits of this soap.She explains how soft your skin will feel and how much you will love that feeling. -The phrase "Love the skin you're in" appears in every ad for this product.Which copy element does this phrase represent?