Exam 10: Promotional Writing

A car insurance company has a successful and popular television commercial.The company would like to expand its advertising to radio,building on the momentum of its television campaign.What is the company most likely trying to accomplish?

(Multiple Choice)

4.9/5

(80)

Question 121

Parallel construction involves the repetition of sounds.

(True/False)

4.8/5

(76)

Question 122

Compare and contrast display copy and body copy.

(Essay)

4.9/5

(81)

Question 123

The text of the ad is known as the ________.

(Multiple Choice)

4.8/5

(79)

Question 124

The Microsoft slogan "Where do you want to go today?" is an example of which of the following literary techniques?

(Multiple Choice)

4.7/5

(89)

Question 125

Which element in print advertising conveys the main message so that people get the point of the ad?

(Multiple Choice)

4.8/5

(74)

Question 126

In which print medium can ads be more informative and carry longer copy?

(Multiple Choice)

5.0/5

(78)

Question 127

According to researchers,how many readers who read the headline go on to actually read the body copy?

(Multiple Choice)

4.8/5

(68)

Question 128

The advertising agency for the Ford Focus wants to test the impact of the two headlines it is considering for a magazine ad.What kind of test can the agency conduct to determine this?

(Multiple Choice)

4.8/5

(78)

Question 129

Most ________ is brief,straightforward,and informative,providing critical information about styles,sizes,and prices of merchandise.

(Multiple Choice)

4.8/5

(68)

Question 130

List and describe five techniques copywriters can use to create catchy,memorable slogans.

(Essay)

4.8/5

(80)

Question 131

Slang is usually effective in radio advertising.

(True/False)

4.9/5

(78)

Question 132

Describe the purpose of collateral materials.

(Essay)

4.7/5

(89)

Question 133

Which of the following is the primary criterion for judging the value of a news story?

(Multiple Choice)

4.8/5

(85)

Question 134

A website writer wanting to improve the user experience of a site should follow which of the following tips?

(Multiple Choice)

4.9/5

(70)

Question 135

Association headlines use image and lifestyle to get attention and build interest.

(True/False)

4.9/5

(91)

Question 136

Only grammatically correct sentences should be used in advertising copy.

(True/False)

4.8/5

(79)

Question 137

All print ads end with a call to action with instructions on how to respond.

(True/False)

4.8/5

(82)

Question 138

Howard Computers is a manufacturer of portable medical laptop computers,which are more technical than a typical laptop computer.Howard Computers will be advertising in trade and medical professional publications.Which approach to writing copy would be most appropriate for this product and target market?

(Multiple Choice)

4.9/5

(75)

Question 139

Which of the following is NOT considered one of the copywriter's tools?

(Multiple Choice)

4.8/5

(73)

Question 140

Showing 121 - 140 of 150

A car insurance company has a successful and popular television commercial.The company would like to expand its advertising to radio,building on the momentum of its television campaign.What is the company most likely trying to accomplish?

Parallel construction involves the repetition of sounds.

Compare and contrast display copy and body copy.

The text of the ad is known as the ________.

The Microsoft slogan "Where do you want to go today?" is an example of which of the following literary techniques?

Which element in print advertising conveys the main message so that people get the point of the ad?

In which print medium can ads be more informative and carry longer copy?

According to researchers,how many readers who read the headline go on to actually read the body copy?

The advertising agency for the Ford Focus wants to test the impact of the two headlines it is considering for a magazine ad.What kind of test can the agency conduct to determine this?

Most ________ is brief,straightforward,and informative,providing critical information about styles,sizes,and prices of merchandise.

List and describe five techniques copywriters can use to create catchy,memorable slogans.

Slang is usually effective in radio advertising.

Describe the purpose of collateral materials.

Which of the following is the primary criterion for judging the value of a news story?

A website writer wanting to improve the user experience of a site should follow which of the following tips?

Association headlines use image and lifestyle to get attention and build interest.

Only grammatically correct sentences should be used in advertising copy.

All print ads end with a call to action with instructions on how to respond.

Which of the following is NOT considered one of the copywriter's tools?

Strategic Brand Communication

Advertising

Public Relations

Action and Interaction: Direct Response and Promotions

How Brand Communication Works

Strategic Research

Segmenting and Targeting the Audience

Strategic Planning

The Creative Side

Visual Communication

Media Basics

Paid Media

Owned,interactive, and Earned Media

Media Planning and Negotiation

Imc Management

Evaluating Imc Effectiveness

Social Impact,responsibility, and Ethics: Is It Right

Filters