Exam 10: Promotional Writing

A magazine ad for Aveeno moisturizing lotion states,"Get healthy skin for life." Identify and describe the type of headline this illustrates.

Copywriters working on a radio commercial use a standard ________ format to write the copy to certain time blocks,including all the words,dialogue,lyrics,sound effects,instructions,and descriptions.

Which of the following literary techniques used to enhance the memorability of slogans refers to the repetition of the structure of a sentence or phrase?

Which paragraph or combination of paragraphs in body copy are most likely to be read?

Display copy includes the elements that are designed to be read and absorbed,such as the text of the ad message and captions.

The slogan "Have it your way" is an example of which of the following literary techniques used by advertisers?

A magazine ad for Geico car insurance asks,"How Could You Save Over $200 on car insurance?" with a subhead of "The answer is @ your fingertips." The ad then goes on to explain how in just minutes you can get an accurate price quote when you visit Geico's website.Identify and describe the type of headline this illustrates.

Brochures and pamphlets that provide details about a product,company,or event are known as ________.

In a television ad,where does the action take place?

Experts suggest that copywriters use at least 20 words in outdoor advertising copy.

An advertisement for an exercise bike states,"Get fit as a fiddle fast!" Which of the following literary techniques is used in this advertisement?

Indirect-action headlines that give little information but attempt to compel readers to read on to find out the point of the message are known as ________.

A headline for a magazine ad states "Lose up to 10 pounds this weekend!" Which type of headline does this best represent?

A message that uses an emotional pivot structure creates a feeling at the beginning of the message and then intensifies that feeling throughout the message.

Copy tests of headlines using two versions of the same ad are known as ________ tests.

Gwen,an English major in college,took a job at an advertising agency after she graduated.She knows the meanings and derivations,as well as the moods and feelings,of words and the images and associations they create in a reader's mind.Her job is to select,shape and sculpt the words in an advertisement.Gwen works as a(n)________.

Which of the following is a type of direct-action headline?

Which of the following literary techniques used to enhance the memorability of slogans refers to the repetition of specific sounds?

Why is it important to consider the user experience when writing for a website?

A ________ of an ad translates the foreign language copy into the original domestic language to check the accuracy of the message.