Question 1

Which type of public relations program anticipates the possibility of a disaster and plans how to deal with bad news and all the affected publics?

Accepted Answer

A) corporate reputation management 
B) crisis management 
C) public affairs 
D) cause marketing 
E) issue management 
A) corporate reputation management 
B) crisis management 
C) public affairs 
D) cause marketing 
E) issue management

Question 2

Which of the following is NOT a media gatekeeper?

Accepted Answer

A) newscaster 
B) newspaper editor 
C) newspaper writer 
D) talk-show coordinator 
E) public relations writer 
A) newscaster 
B) newspaper editor 
C) newspaper writer 
D) talk-show coordinator 
E) public relations writer

Question 3

Sponsored events are an example of ________.

Accepted Answer

A) internal media 
B) external media 
C) paid media 
D) owned media 
E) earned media 
A) internal media 
B) external media 
C) paid media 
D) owned media 
E) earned media

Question 4

Ads for charitable and civic organizations that run free of charge on television or radio or in print media are known as ________.

Accepted Answer

A) house ads 
B) public service announcements 
C) cause marketing 
D) advocacy ads 
E) feature ads 
A) house ads 
B) public service announcements 
C) cause marketing 
D) advocacy ads 
E) feature ads

Question 5

Educational video content is expected to become less important in public relations.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is a way that a company can demonstrate its social responsibility by providing financial support to a good cause?

Accepted Answer

A) recruitment 
B) lobbying 
C) cause marketing 
D) marketing public relations 
E) issue management 
A) recruitment 
B) lobbying 
C) cause marketing 
D) marketing public relations 
E) issue management

Question 7

Which of the following is the most credible media?

Accepted Answer

A) corporate 
B) social 
C) paid 
D) owned 
E) earned 
A) corporate 
B) social 
C) paid 
D) owned 
E) earned

Question 8

When would a public relations specialist be more likely to write a pitch letter than a news release?

Accepted Answer

When public relations specialists want t

Question 9

Which of the following statements about public relations is FALSE?

Accepted Answer

A) Public relations is used to generate goodwill for an organization. 
B) Public relations is practiced by a wide range of organizations. 
C) On one level,public relations is a tactical function. 
D) Publicity and public relations are synonymous terms. 
E) A corporation's publics may be external and internal. 
A) Public relations is used to generate goodwill for an organization. 
B) Public relations is practiced by a wide range of organizations. 
C) On one level,public relations is a tactical function. 
D) Publicity and public relations are synonymous terms. 
E) A corporation's publics may be external and internal.

Question 10

Which of the following is a component of an effective news release?

Accepted Answer

A) It includes at least one attachment for reference. 
B) It is written in the 5W format of traditional journalism. 
C) It is at least 1,000 words. 
D) It is sent to multiple recipients,all listed in the "To" line. 
E) It has a subject line that asks a question. 
A) It includes at least one attachment for reference. 
B) It is written in the 5W format of traditional journalism. 
C) It is at least 1,000 words. 
D) It is sent to multiple recipients,all listed in the "To" line. 
E) It has a subject line that asks a question.

Question 11

What do companies provide to the media,either before or after a press conference,that contains important background information?

Accepted Answer

A) media kit 
B) collateral material 
C) video news release 
D) pitch letter 
E) feature story 
A) media kit 
B) collateral material 
C) video news release 
D) pitch letter 
E) feature story

Question 12

Which category of public relations tools includes news releases?

Accepted Answer

A) advocacy 
B) corporate 
C) paid 
D) earned 
E) owned 
A) advocacy 
B) corporate 
C) paid 
D) earned 
E) owned

Question 13

The public relations practitioner has many tools,which can be divided into two categories: planned and unplanned.

Accepted Answer

A) True 
 B)False

Question 14

Explain four key publics addressed by relationship programs in public relations.

Accepted Answer

The key publics addressed by relationshi

Question 15

Booth exhibits are particularly important at ________,where some companies may take orders for much of their annual sales.

Accepted Answer

A) speakers' bureaus 
B) town hall forums 
C) annual reports 
D) press conferences 
E) trade shows 
A) speakers' bureaus 
B) town hall forums 
C) annual reports 
D) press conferences 
E) trade shows

Question 16

How will the growth of digital media continue to affect the practice of public relations?

Accepted Answer

The growth of digital media is expected

Question 17

Julie,who writes a witty daily blog about her life as a college student,has more than a thousand followers on Twitter.Julie frequently mentions her experiences with brands,from fashion to dining,sometimes spreading positive word-of-mouth and sometimes spreading negative word-of-mouth.In public relations terms,Julie's blog and Twitter posts are examples of ________.

Accepted Answer

A) gatekeeping 
B) advocacy advertising 
C) earned media 
D) paid media 
E) public service announcements 
A) gatekeeping 
B) advocacy advertising 
C) earned media 
D) paid media 
E) public service announcements

Question 18

Material that is published to support a company's marketing public relations efforts is known as ________.

Accepted Answer

A) a feature story 
B) a media kit 
C) collateral material 
D) supplemental material 
E) an annual report 
A) a feature story 
B) a media kit 
C) collateral material 
D) supplemental material 
E) an annual report

Question 19

Another term for publics is ________,which refers more specifically to people who have an interest,financial or not,in a company or organization.

Accepted Answer

A) targets 
B) stakeholders 
C) audience 
D) shareholders 
E) contact points 
A) targets 
B) stakeholders 
C) audience 
D) shareholders 
E) contact points

Question 20

Which corporate relations program has the overriding goal of strengthening the trust that stakeholders have in an organization?

Accepted Answer

A) image management 
B) crisis management 
C) media relations 
D) reputation management 
E) public affairs 
A) image management 
B) crisis management 
C) media relations 
D) reputation management 
E) public affairs

Which type of public relations program anticipates the possibility of a disaster and plans how to deal with bad news and all the affected publics?

Which of the following is NOT a media gatekeeper?

Sponsored events are an example of ________.

Ads for charitable and civic organizations that run free of charge on television or radio or in print media are known as ________.

Educational video content is expected to become less important in public relations.

Which of the following is a way that a company can demonstrate its social responsibility by providing financial support to a good cause?

Which of the following is the most credible media?

When would a public relations specialist be more likely to write a pitch letter than a news release?

Which of the following statements about public relations is FALSE?

Which of the following is a component of an effective news release?

What do companies provide to the media,either before or after a press conference,that contains important background information?

Which category of public relations tools includes news releases?

The public relations practitioner has many tools,which can be divided into two categories: planned and unplanned.

Explain four key publics addressed by relationship programs in public relations.

Booth exhibits are particularly important at ________,where some companies may take orders for much of their annual sales.

How will the growth of digital media continue to affect the practice of public relations?

Material that is published to support a company's marketing public relations efforts is known as ________.

Another term for publics is ________,which refers more specifically to people who have an interest,financial or not,in a company or organization.

Which corporate relations program has the overriding goal of strengthening the trust that stakeholders have in an organization?

Strategic Brand Communication

Advertising

Action and Interaction: Direct Response and Promotions

How Brand Communication Works

Strategic Research

Segmenting and Targeting the Audience

Strategic Planning

The Creative Side

Promotional Writing

Visual Communication

Media Basics

Paid Media

Owned,interactive, and Earned Media

Media Planning and Negotiation

Imc Management

Evaluating Imc Effectiveness

Social Impact,responsibility, and Ethics: Is It Right

Filters

Exam 3: Public Relations

Which type of public relations program anticipates the possibility of a disaster and plans how to deal with bad news and all the affected publics?

Which of the following is NOT a media gatekeeper?

Sponsored events are an example of ________.

Ads for charitable and civic organizations that run free of charge on television or radio or in print media are known as ________.

Educational video content is expected to become less important in public relations.

Which of the following is a way that a company can demonstrate its social responsibility by providing financial support to a good cause?

Which of the following is the most credible media?

When would a public relations specialist be more likely to write a pitch letter than a news release?

Which of the following statements about public relations is FALSE?

Which of the following is a component of an effective news release?

What do companies provide to the media,either before or after a press conference,that contains important background information?

Which category of public relations tools includes news releases?

The public relations practitioner has many tools,which can be divided into two categories: planned and unplanned.

Explain four key publics addressed by relationship programs in public relations.

Booth exhibits are particularly important at ________,where some companies may take orders for much of their annual sales.

How will the growth of digital media continue to affect the practice of public relations?

Material that is published to support a company's marketing public relations efforts is known as ________.

Another term for publics is ________,which refers more specifically to people who have an interest,financial or not,in a company or organization.

Which corporate relations program has the overriding goal of strengthening the trust that stakeholders have in an organization?

Strategic Brand Communication

Advertising

Action and Interaction: Direct Response and Promotions

How Brand Communication Works

Strategic Research

Segmenting and Targeting the Audience

Strategic Planning

The Creative Side

Promotional Writing

Visual Communication

Media Basics

Paid Media

Owned,interactive, and Earned Media

Media Planning and Negotiation

Imc Management

Evaluating Imc Effectiveness

Social Impact,responsibility, and Ethics: Is It Right

Filters