Exam 3: Public Relations

According to the text,what is the greatest asset an organization can have?

The "no-conflict-of-interest endorsement" factor reflects the tendency of the public to trust the media more than they do advertisers.

Refer to the passage below to answer the questions that follow. Wendy's fast food restaurant had a situation in which a woman found a fingertip in her bowl of chili.Of course,customers were disgusted and sales at that particular Wendy's and Wendy's outlets nationwide went down.Fortunately for Wendy's,it was discovered weeks later that the accuser had a history of filing lawsuits against businesses,and the owner of the lost digit was a co-worker of the woman's husband.The Wendy's location in which this incident occurred received very favorable exposure in the local media once it was learned that the restaurant was victimized by this false accusation. -After the culprit was discovered,which public relations program was most relevant to Wendy's?

Employee communications programs and special events create buzz that an organization can control.

Because it is easy to measure,brand reputation is not significant in determining brand value.

Home Depot supports its employees who have Olympic aspirations,and it looks as though a few more employees could possibly be attending the next Olympics.However,to get to that point,these athletes must train and compete in the world arena.You are tasked with writing a feature story about the dedication of these athletes and,of course,Home Depot's support of their efforts.You hope to get the editor of Readers' Digest to publish this story,but you will be targeting other publications as well.Explain how feature stories such as this are used in public relations.

A company's annual report is targeted to ________.

Angela is starting the planning phase of a public relations campaign for a client.Explain where she should start.

Discuss how advertising can be used as a public relations tool.

What is the primary medium used to deliver public relations messages to the various external media?