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Julie,who Writes a Witty Daily Blog About Her Life as a College

Question 37

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Julie,who writes a witty daily blog about her life as a college student,has more than a thousand followers on Twitter.Julie frequently mentions her experiences with brands,from fashion to dining,sometimes spreading positive word-of-mouth and sometimes spreading negative word-of-mouth.In public relations terms,Julie's blog and Twitter posts are examples of ________.


A) gatekeeping
B) advocacy advertising
C) earned media
D) paid media
E) public service announcements

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