Exam 8: Survey Research

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Define the following: -computer-assisted telephone interviewing (CATI)

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Define the following: -cover sheet

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Define the following: -closed-ended question

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When is it most appropriate to use an open-ended question?

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Define the following: -survey research

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In a survey exploring attitudes towards work,Brandon asks,"Do you hate your boss and want to quit your job?" Which error does Brandon's survey question exhibit?

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Define the following: -questionnaire

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Which type of survey has the lowest response rate?

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Jodi Jansen administered several variations of a survey,which explored respondents' attitudes towards sentences for drug related offences and attitudes towards recreation drug use.Jodi found that respondents who were surveyed about their attitudes towards recreational drug use before their attitudes towards sentences for drug related offences tended to favour softer sentencing practices.What did Jodi discover?

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What kinds of survey questions often result in problems for the researcher? How can these problems be overcome?

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Which of the following helps to reduce respondent fatigue?

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What does a funnel sequence entail?

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Identify the following type of question: "Do you have an opinion about the recent events in China?" [TO INTERVIEWER: IF NO,SKIP TO NEXT QUESTION.IF YES,CONTINUE.] "Please tell me if you 'Agree,' 'Disagree,' or 'Have No Opinion' regarding the statement: 'The Chinese government should give in to the demands of people staging mass demonstrations to free Tibet.'"

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What is the major error illustrated in the following question? What is your marital status? __ Married __ Single

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Survey respondents are most likely to under-report

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Specify the major weakness with the following survey question: "The Soviets cheated on every agreement to freeze nuclear weapons development since 1950.Don't you agree that Canada should give up on establishing a limitations agreement?" 1.Yes 2)Not sure 3)No

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During an interview exploring political attitudes,Gary Goodman asks his interviewee how she plans to vote in the upcoming municipal elections.Instead of answering,Gary's interviewee asks him how he plans to vote.How should Gary respond to his interviewee's question?

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Define the following: -order effects

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From beginning to end,identify and briefly describe each of the basic steps in conducting survey-based research.

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Professor Sam Spade asks a respondent 18 questions about a politician where the possible responses are "agree" and "disagree." All 18 questions are worded in such a way that a person who favours the politician will say "agree." The respondent quickly answers "agree" to all 18 questions without really thinking about each individual question.This is an example of

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