Exam 8: Survey Research

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Specify and give an example of the six types of questions common to good surveys.

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●Behaviour.How frequently do you go to art galleries?
●Attitudes/beliefs/opinions.What is the biggest problem facing Canada these days?
●Characteristics.What is your age?
●Expectations.Do you think the population in this town will grow,shrink,or stay the same?
●Self-classification.Do you consider yourself to be conservative,moderate,or liberal?
●Knowledge.Who was elected mayor in the last election?

Reginald Dogood is constructing a short web survey on charitable giving.What potential problem should he be most concerned with?

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B

The interview process is fraught with tensions a skillful interviewer must navigate.Which of the following is NOT one of the tensions that inheres within the interview process?

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D

When reporting survey research results,what is one item that you do NOT have to include?

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Define the following: -computer-assisted personal interviewing (CAPI)

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Which of the following characteristics pertains to survey interviews but not ordinary conversation?

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Define the following: -quasi-filter question

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What is the major weakness with the following survey question? "How old were you when one of your parents first took you to a restaurant?" 1)Under 6 months old 2)6 months to 12 months old 3)13 months to 24 months old 4)25 months to 3 years old 5)More than 3 years old

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Which of the following is NOT one of the ways survey interviews differ from ordinary conversations?

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Define the following: -threatening questions

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Define the following: -standard format question

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Define the following: -interview schedule

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Define the following: -partially open question

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Define the following: -matrix question

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Define the following: -funnel sequence

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Define the following: -context effect

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Which type of survey allows for the longest interview and the most complex questions?

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Professor Wendy Jones created a questionnaire that contained the following question: "How often do you get sexually aroused while smoking marijuana?" What is the problem with this question?

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When are interview schedules used?

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Which one of the following types of surveys will yield the quickest results?

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