Question 1

The history effect occurs when events external to an experiment affect the responses of the subjects.

Accepted Answer

A) True 
 B)False

Question 2

Causation is established when two variables vary concomitantly.

Accepted Answer

A) True 
 B)False

Question 3

In a full factorial design involving three promotion alternatives, three price levels, and four types of advertising, how many conditions would have to be tested?

Accepted Answer

A) 10 
B) 20 
C) 24 
D) 36 
E) none of the above 
A) 10 
B) 20 
C) 24 
D) 36 
E) none of the above

Question 4

Maturation involves changes in respondents that are a consequence of time, such as aging, or getting hungry or tired.

Accepted Answer

A) True 
 B)False

Question 5

The before-after randomized control group design eliminates the before-measure effect.

Accepted Answer

A) True 
 B)False

Question 6

The longer the time period involved in the experiment, the
a.1
b.2
c.3
d.4
e.1 and 4

Accepted Answer

greater the likelihood that hi

Question 7

In the textbook notation for experimental design

Accepted Answer

A) X represents control group respondents. 
B) X refers to the method employed to measure the response variable. 
C) O represents the exposure of a respondent to an experimental treatment. 
D) X represents the exposure of a group to an experiential treatment whose effect is to be observed, and O represents the observation
Or measurement taken on the group. 
E) O1 and O2 represent the matching of experimental and control groups. 
A) X represents control group respondents. 
B) X refers to the method employed to measure the response variable. 
C) O represents the exposure of a respondent to an experimental treatment. 
D) X represents the exposure of a group to an experiential treatment whose effect is to be observed, and O represents the observation
Or measurement taken on the group. 
E) O1 and O2 represent the matching of experimental and control groups.

Question 8

In marketing studies, the primary source of history effects is the behavior of competitors.

Accepted Answer

A) True 
 B)False

Question 9

The factorial design allows a researcher to determine the effect of two variables in one experiment.It can determine main effects and interactive effects.

Accepted Answer

A) True 
 B)False

Question 10

The key of experimental work is manipulation of a treatment variable followed by observation of the response variable.

Accepted Answer

A) True 
 B)False

Question 11

A causal relationship between an action and an outcome has been confirmed whenever there is evidence of a strong association between the two and evidence that the action preceded the outcome.

Accepted Answer

A) True 
 B)False

Question 12

When there is a high degree of association between an action and an outcome, the order in which the action and the outcome occurred is irrelevant to the question of causality.

Accepted Answer

A) True 
 B)False

Question 13

America Corporation, a major auto manufacturer, wants to test the effectiveness of its "fair and frank" ad messages in changing the existing negative attitudes of the public toward the company's performance, intentions, and efforts to offer a better product.

Accepted Answer

The answer of America Corporation, a major auto manufacturer, wants...

Question 14

Experiments are used to detect or to confirm causal relationships and to quantify them.

Accepted Answer

A) True 
 B)False

Question 15

The main advantage of experimental research over non experimental research is 
a) it is easier to control the dependent variable 
b) cause and effect relations can be tested 
c) interaction between variables do not confound the study 
d) one can collect more accurate information on the problem 
e) none of the above

Accepted Answer

The answer of The main advantage of experimental research over...

Question 16

One way to address causality is to consider the time lag between cause and effect.

Accepted Answer

A) True 
 B)False

Question 17

The internal validity of an experiment depends on the extent to which competing explanations for the results are avoided.

Accepted Answer

A) True 
 B)False

Question 18

The internal validity of the smoking study above is threatened by the before-measure effect.

Accepted Answer

A) True 
 B)False

Question 19

While choosing the experimental design, researchers need to consider the sample size, a suitable run order for the trials, and whether randomization restrictions are involved.

Accepted Answer

A) True 
 B)False

Question 20

The ABC Company maintains records of brand share attained in each of its sales regions.It does so by surveying retail stores in these regions every quarter.The company is using an)

Accepted Answer

A) exploratory design. 
B) time series experimental design. 
C) "try-it-out" design. 
D) Solomon Four Group design. 
E) none of the above. 
A) exploratory design. 
B) time series experimental design. 
C) "try-it-out" design. 
D) Solomon Four Group design. 
E) none of the above.

Exam 13: Experimentation

The history effect occurs when events external to an experiment affect the responses of the subjects.

Causation is established when two variables vary concomitantly.

In a full factorial design involving three promotion alternatives, three price levels, and four types of advertising, how many conditions would have to be tested?

Maturation involves changes in respondents that are a consequence of time, such as aging, or getting hungry or tired.

The before-after randomized control group design eliminates the before-measure effect.

The longer the time period involved in the experiment, the a.1 b.2 c.3 d.4 e.1 and 4

In the textbook notation for experimental design

In marketing studies, the primary source of history effects is the behavior of competitors.

The factorial design allows a researcher to determine the effect of two variables in one experiment.It can determine main effects and interactive effects.

The key of experimental work is manipulation of a treatment variable followed by observation of the response variable.

A causal relationship between an action and an outcome has been confirmed whenever there is evidence of a strong association between the two and evidence that the action preceded the outcome.

When there is a high degree of association between an action and an outcome, the order in which the action and the outcome occurred is irrelevant to the question of causality.

America Corporation, a major auto manufacturer, wants to test the effectiveness of its "fair and frank" ad messages in changing the existing negative attitudes of the public toward the company's performance, intentions, and efforts to offer a better product.

Experiments are used to detect or to confirm causal relationships and to quantify them.

One way to address causality is to consider the time lag between cause and effect.

The internal validity of an experiment depends on the extent to which competing explanations for the results are avoided.

The internal validity of the smoking study above is threatened by the before-measure effect.

While choosing the experimental design, researchers need to consider the sample size, a suitable run order for the trials, and whether randomization restrictions are involved.

The ABC Company maintains records of brand share attained in each of its sales regions.It does so by surveying retail stores in these regions every quarter.The company is using an)

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

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