Question 1

Stratified sampling may be used when

Accepted Answer

A) subgroups that are representative of the whole population can be identified. 
B) natural subgroups are more homogeneous than the population they come from. 
C) an expert is available to identify a representative population. 
D) the sample is very small. 
E) none of the above. 
A) subgroups that are representative of the whole population can be identified. 
B) natural subgroups are more homogeneous than the population they come from. 
C) an expert is available to identify a representative population. 
D) the sample is very small. 
E) none of the above.

Question 2

Call-backs are an attempt to reduce non-response.They are most effective with not-at-home non-respondents.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following results in a non-probability sample?

Accepted Answer

A) Stratified sampling 
B) Quota sampling 
C) Systematic sampling 
D) Cluster sampling 
E) Multi-stage sampling 
A) Stratified sampling 
B) Quota sampling 
C) Systematic sampling 
D) Cluster sampling 
E) Multi-stage sampling

Question 4

A ____________ usually is a list of population members used to obtain a sample

Accepted Answer

A) respondents. 
B) sampling frame. 
C) sampling unit. 
D) superset. 
E) snowball sample. 
A) respondents. 
B) sampling frame. 
C) sampling unit. 
D) superset. 
E) snowball sample.

Question 5

It is possible for on-line and traditional research methods to yield similar results Multiple Choice

Accepted Answer

A) True 
 B)False

Question 6

In an international context, sampling may take place at a number of geographical levels.

Accepted Answer

A) True 
 B)False

Question 7

If a researcher's goal is to develop a sample representative of the population, equal weight should be assigned to each person interviewed in a shopping center intercept study.

Accepted Answer

A) True 
 B)False

Question 8

Snowball sampling is judgmental sampling which includes a minimum number from each specified subgroup in the population.

Accepted Answer

A) True 
 B)False

Question 9

In probability sampling, all members of a population have a known probability of being included in the sample.

Accepted Answer

A) True 
 B)False

Question 10

Subset problem, superset problem and intersection problem arise due to frame error, where the sampling frame is not representative of the population

Accepted Answer

A) True 
 B)False

Question 11

An approach in which each population member, and thus each possible sample, has an equal probability of being selected is known as.

Accepted Answer

A) cluster sampling. 
B) convenience sampling. 
C) simple random sampling. 
D) quota sampling. 
E) snowball sampling. 
A) cluster sampling. 
B) convenience sampling. 
C) simple random sampling. 
D) quota sampling. 
E) snowball sampling.

Question 12

When the sample size is very small less than 10), a judgment sample may be more representative than a probability sample.

Accepted Answer

A) True 
 B)False

Question 13

There are no justifications for using a convenience sample.

Accepted Answer

A) True 
 B)False

Question 14

Disproportionate sampling can be used effectively when a subgroup of a population comprises a relatively small percentage of that population.

Accepted Answer

A) True 
 B)False

Question 15

When a sampling frame is larger than a population but contains all the population study objects, this is Termed 
a) superset problem 
b) subset problem 
c) intersection problem 
d) none of the above

Accepted Answer

The answer of When a sampling frame is larger than...

Question 16

Which of the following is an example of sampling frame? 
a) one respondent 
b) a telephone directory 
c) the Bayesian approach 
d) none of the above

Accepted Answer

The answer of Which of the following is an example...

Question 17

Stratified sampling is useful when subgroups can be identified as representative of the whole population.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following sampling techniques represents an attempt to increase sampling net efficiency by increasing accuracy at a faster rate than costs? 
a) stratified sampling 
b) systematic sampling 
c) cluster sampling 
d) multistage sampling.

Accepted Answer

The answer of Which of the following sampling techniques represents...

Question 19

The advantage of probability over non-probability sampling is that the researcher can

Accepted Answer

The answer of The advantage of probability over non-probability sampling...

Question 20

Sampling errors can be minimized by decreasing the sample size.

Accepted Answer

A) True 
 B)False

Exam 14: Sampling Fundamentals

Stratified sampling may be used when

Call-backs are an attempt to reduce non-response.They are most effective with not-at-home non-respondents.

Which of the following results in a non-probability sample?

A ____________ usually is a list of population members used to obtain a sample

It is possible for on-line and traditional research methods to yield similar results Multiple Choice

In an international context, sampling may take place at a number of geographical levels.

If a researcher's goal is to develop a sample representative of the population, equal weight should be assigned to each person interviewed in a shopping center intercept study.

Snowball sampling is judgmental sampling which includes a minimum number from each specified subgroup in the population.

In probability sampling, all members of a population have a known probability of being included in the sample.

Subset problem, superset problem and intersection problem arise due to frame error, where the sampling frame is not representative of the population

An approach in which each population member, and thus each possible sample, has an equal probability of being selected is known as.

When the sample size is very small less than 10), a judgment sample may be more representative than a probability sample.

There are no justifications for using a convenience sample.

Disproportionate sampling can be used effectively when a subgroup of a population comprises a relatively small percentage of that population.

When a sampling frame is larger than a population but contains all the population study objects, this is Termed a) superset problem b) subset problem c) intersection problem d) none of the above

Which of the following is an example of sampling frame? a) one respondent b) a telephone directory c) the Bayesian approach d) none of the above

Stratified sampling is useful when subgroups can be identified as representative of the whole population.

Which of the following sampling techniques represents an attempt to increase sampling net efficiency by increasing accuracy at a faster rate than costs? a) stratified sampling b) systematic sampling c) cluster sampling d) multistage sampling.

The advantage of probability over non-probability sampling is that the researcher can

Sampling errors can be minimized by decreasing the sample size.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Attitude Measurement

Designing the Questionnaire

Experimentation

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Discriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Brand and Customer Metrics

New Age Strategies

Filters