Question 1

________ does not allow direct generalizations to a specific population,usually because the population is not defined explicitly.

Accepted Answer

A) Snowball sampling 
B) Judgmental sampling 
C) Convenience sampling 
D) Simple random sampling 
A) Snowball sampling 
B) Judgmental sampling 
C) Convenience sampling 
D) Simple random sampling

Question 2

Sampling efficiency is a concept that reflects a tradeoff between sampling cost and precision.

Accepted Answer

A) True 
 B)False

Question 3

Discuss the advantages of systematic sampling.

Accepted Answer

Systematic sampling is less costly and e

Question 4

If the same sampling procedures are used in each country,the results should be comparable.

Accepted Answer

A) True 
 B)False

Question 5

Convenience sampling is the least expensive and least time consuming of all sampling techniques.

Accepted Answer

A) True 
 B)False

Question 6

A common form of cluster sampling is area sampling,in which the clusters consist of geographic areas such as counties,housing tracts,or blocks.

Accepted Answer

A) True 
 B)False

Question 7

Which statement is not true about cluster sampling?

Accepted Answer

A) The researcher may have to rely on intuition and logic to determine sample sizes for each cluster. 
B) Cluster sampling is the most cost-effective probability sampling technique. 
C) It can be difficult to compute and interpret statistics based on clusters. 
D) The two major advantages of cluster sampling are feasibility and low cost. 
A) The researcher may have to rely on intuition and logic to determine sample sizes for each cluster. 
B) Cluster sampling is the most cost-effective probability sampling technique. 
C) It can be difficult to compute and interpret statistics based on clusters. 
D) The two major advantages of cluster sampling are feasibility and low cost.

Question 8

The logic behind proportionate sampling is simple.Strata with larger relative sizes are more influential in determining the population mean,and these strata should also exert a greater influence in deriving the sample estimates.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is true about snowball sampling?

Accepted Answer

A) In snowball sampling a decision rule is used to indicate whether sampling should be continued or whether enough information has been obtained. 
B) Snowball sampling is used in industrial buyer-seller research to identify buyer-seller pairs. 
C) In snowball sampling an initial group of respondents is selected,usually at random. 
D) Both B and C are true. 
A) In snowball sampling a decision rule is used to indicate whether sampling should be continued or whether enough information has been obtained. 
B) Snowball sampling is used in industrial buyer-seller research to identify buyer-seller pairs. 
C) In snowball sampling an initial group of respondents is selected,usually at random. 
D) Both B and C are true.

Question 10

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.Every element is selected independently of every other element and the sample is drawn by a random procedure from a sampling frame.

Accepted Answer

A) Stratified sampling 
B) Simple random sampling 
C) Systematic sampling 
D) Cluster sampling 
A) Stratified sampling 
B) Simple random sampling 
C) Systematic sampling 
D) Cluster sampling

Question 11

Probability sampling techniques are uncommon in international marketing research because of all of the following reasons except ________.

Accepted Answer

A) lack of suitable sampling frames 
B) the inaccessibility of certain respondents,such as women in some cultures 
C) the dominance of personal interviewing 
D) lack of trained researchers 
A) lack of suitable sampling frames 
B) the inaccessibility of certain respondents,such as women in some cultures 
C) the dominance of personal interviewing 
D) lack of trained researchers

Question 12

Which of the following conditions does not favor the use of a census (Table 11.1 in the text)?

Accepted Answer

A) There is high variance in the characteristic to be measured. 
B) The cost of nonsampling errors is low. 
C) The population is large. 
D) The cost of sampling errors is high. 
A) There is high variance in the characteristic to be measured. 
B) The cost of nonsampling errors is low. 
C) The population is large. 
D) The cost of sampling errors is high.

Question 13

________ is a probability sampling technique that uses a two-step process to partition the population into subpopulations,or strata.Elements are selected from each stratum by a random procedure.

Accepted Answer

A) Stratified sampling 
B) Simple random sampling 
C) Systematic sampling 
D) Cluster sampling 
A) Stratified sampling 
B) Simple random sampling 
C) Systematic sampling 
D) Cluster sampling

Question 14

The criteria for the selection of stratification variables consist of all of the following except ________.

Accepted Answer

A) homogeneity 
B) relatedness 
C) cost 
D) order 
A) homogeneity 
B) relatedness 
C) cost 
D) order

Question 15

Sample size is influenced by the average size of samples in similar studies.

Accepted Answer

A) True 
 B)False

Question 16

Examples of a sampling frame include the telephone book,an association directory,a city directory,or a map.

Accepted Answer

A) True 
 B)False

Question 17

A major objective of ________ is to increase precision without increasing cost.

Accepted Answer

A) quota sampling 
B) cluster sampling 
C) sequential sampling 
D) stratified sampling 
A) quota sampling 
B) cluster sampling 
C) sequential sampling 
D) stratified sampling

Question 18

It is ok to treat nonprobability samples as probability samples and to project the results to a target population.

Accepted Answer

A) True 
 B)False

Question 19

________ is a selection method where the elements are selected sequentially.It explicitly incorporates prior information about population parameters as well as the costs and probabilities associated with making wrong decisions.

Accepted Answer

A) Bayesian approach 
B) Sampling with replacement 
C) Sampling without replacement 
D) Simple random sampling 
A) Bayesian approach 
B) Sampling with replacement 
C) Sampling without replacement 
D) Simple random sampling

Exam 11: Sampling: Design and Procedures

________ does not allow direct generalizations to a specific population,usually because the population is not defined explicitly.

Sampling efficiency is a concept that reflects a tradeoff between sampling cost and precision.

Discuss the advantages of systematic sampling.

If the same sampling procedures are used in each country,the results should be comparable.

Convenience sampling is the least expensive and least time consuming of all sampling techniques.

A common form of cluster sampling is area sampling,in which the clusters consist of geographic areas such as counties,housing tracts,or blocks.

Which statement is not true about cluster sampling?

The logic behind proportionate sampling is simple.Strata with larger relative sizes are more influential in determining the population mean,and these strata should also exert a greater influence in deriving the sample estimates.

Which of the following statements is true about snowball sampling?

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.Every element is selected independently of every other element and the sample is drawn by a random procedure from a sampling frame.

Probability sampling techniques are uncommon in international marketing research because of all of the following reasons except ________.

Which of the following conditions does not favor the use of a census (Table 11.1 in the text)?

________ is a probability sampling technique that uses a two-step process to partition the population into subpopulations,or strata.Elements are selected from each stratum by a random procedure.

The criteria for the selection of stratification variables consist of all of the following except ________.

Sample size is influenced by the average size of samples in similar studies.

Examples of a sampling frame include the telephone book,an association directory,a city directory,or a map.

A major objective of ________ is to increase precision without increasing cost.

It is ok to treat nonprobability samples as probability samples and to project the results to a target population.

________ is a selection method where the elements are selected sequentially.It explicitly incorporates prior information about population parameters as well as the costs and probabilities associated with making wrong decisions.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters