Question 1

The sample size decision should be guided by certain qualitative considerations.Which of the following is not one of those considerations?

Accepted Answer

A) the resource constraints 
B) the average size of samples in similar studies 
C) the sampling technique to be used 
D) the nature of the results 
A) the resource constraints 
B) the average size of samples in similar studies 
C) the sampling technique to be used 
D) the nature of the results

Question 2

Quota sampling ensures that the composition of the sample is the same as the composition of the population with respect to the characteristics of interest.

Accepted Answer

A) True 
 B)False

Question 3

How can mobile samples be made more representative?

Accepted Answer

There are ways to make mobile samples mo

Question 4

Which statement is not true about judgmental sampling?

Accepted Answer

A) It does not allow direct generalizations to a specific population. 
B) It may be useful if broad population inferences are not required. 
C) Each population element has a known and equal probability of selection. 
D) An extension of the technique involves the use of quotas. 
A) It does not allow direct generalizations to a specific population. 
B) It may be useful if broad population inferences are not required. 
C) Each population element has a known and equal probability of selection. 
D) An extension of the technique involves the use of quotas.

Question 5

The number of strata to use is a matter of judgment,but experience suggests the use of no more than eight.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is not a form of nonprobability sampling?

Accepted Answer

A) convenience sampling 
B) cluster sampling 
C) quota sampling 
D) snowball sampling 
A) convenience sampling 
B) cluster sampling 
C) quota sampling 
D) snowball sampling

Question 7

In ________,the target population is first divided into mutually exclusive and collectively exhaustive subpopulations,or clusters.

Accepted Answer

A) stratified sampling 
B) simple random sampling 
C) systematic sampling 
D) cluster sampling 
A) stratified sampling 
B) simple random sampling 
C) systematic sampling 
D) cluster sampling

Question 8

The second stage in quota sampling is to develop the control categories,or quotas,of population elements.

Accepted Answer

A) True 
 B)False

Question 9

All of the following are examples of nonpanel recruited sampling methods used in Internet research except ________.

Accepted Answer

A) use of e-mail lists that have been rented from suppliers 
B) offline techniques such as short telephone screening interviews to recruit Internet samples 
C) a store may hand its customers a flier directing them to a specific-password protected site 
D) All of the above are nonpanel recruited sampling methods. 
A) use of e-mail lists that have been rented from suppliers 
B) offline techniques such as short telephone screening interviews to recruit Internet samples 
C) a store may hand its customers a flier directing them to a specific-password protected site 
D) All of the above are nonpanel recruited sampling methods.

Question 10

The basic unit containing the elements of the population to be sampled is the ________.

Accepted Answer

A) judgmental sample 
B) sample 
C) sampling unit 
D) sampling frame 
A) judgmental sample 
B) sample 
C) sampling unit 
D) sampling frame

Question 11

Which of the statements below is not true about stratified sampling?

Accepted Answer

A) Stratified sampling can ensure that all the important subpopulations are represented in the sample. 
B) The researcher assumes that the population elements are ordered in some respect. 
C) Most approaches to statistical inference assume that the data have been collected by stratified sampling. 
D) Both B and C are not true. 
A) Stratified sampling can ensure that all the important subpopulations are represented in the sample. 
B) The researcher assumes that the population elements are ordered in some respect. 
C) Most approaches to statistical inference assume that the data have been collected by stratified sampling. 
D) Both B and C are not true.

Question 12

The Bayesian approach to sampling is theoretically appealing,however,it is not widely used in marketing research because much of the required information on costs and probabilities is not available.

Accepted Answer

A) True 
 B)False

Question 13

The target population for the department store project was defined as "male or female head of household responsible for most of the shopping at department stores in metro Atlanta in Fall 2016." "Metro Atlanta" is what part of the target population definition?

Accepted Answer

A) elements 
B) sampling unit 
C) extent 
D) time 
A) elements 
B) sampling unit 
C) extent 
D) time

Question 14

Cluster sampling and stratified sampling differ in all of the following ways except ________.

Accepted Answer

A) the number of subpopulations chosen 
B) their objectives 
C) classification of sampling techniques 
D) with respect to homogeneity and heterogeneity 
A) the number of subpopulations chosen 
B) their objectives 
C) classification of sampling techniques 
D) with respect to homogeneity and heterogeneity

Question 15

A census can greatly decrease nonsampling error.

Accepted Answer

A) True 
 B)False

Question 16

The aggregate of all the elements,sharing some common set of characteristics,that comprises the universe for the purpose of the marketing problem is the ________.

Accepted Answer

A) population 
B) sampling frame 
C) element 
D) census 
A) population 
B) sampling frame 
C) element 
D) census

Question 17

To avoid sampling errors,the Internet researcher must be able to control the pool from which respondents are selected.

Accepted Answer

A) True 
 B)False

Question 18

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

Accepted Answer

A) True 
 B)False

Question 19

The social media sampling frame is unbiased and appropriate for use in marketing research.

Accepted Answer

A) True 
 B)False

Question 20

The inferences that link sample characteristics and population parameters are estimation procedures and tests of hypotheses.

Accepted Answer

A) True 
 B)False

Exam 11: Sampling: Design and Procedures

The sample size decision should be guided by certain qualitative considerations.Which of the following is not one of those considerations?

Quota sampling ensures that the composition of the sample is the same as the composition of the population with respect to the characteristics of interest.

How can mobile samples be made more representative?

Which statement is not true about judgmental sampling?

The number of strata to use is a matter of judgment,but experience suggests the use of no more than eight.

Which of the following is not a form of nonprobability sampling?

In ________,the target population is first divided into mutually exclusive and collectively exhaustive subpopulations,or clusters.

The second stage in quota sampling is to develop the control categories,or quotas,of population elements.

All of the following are examples of nonpanel recruited sampling methods used in Internet research except ________.

The basic unit containing the elements of the population to be sampled is the ________.

Which of the statements below is not true about stratified sampling?

The Bayesian approach to sampling is theoretically appealing,however,it is not widely used in marketing research because much of the required information on costs and probabilities is not available.

The target population for the department store project was defined as "male or female head of household responsible for most of the shopping at department stores in metro Atlanta in Fall 2016." "Metro Atlanta" is what part of the target population definition?

Cluster sampling and stratified sampling differ in all of the following ways except ________.

A census can greatly decrease nonsampling error.

The aggregate of all the elements,sharing some common set of characteristics,that comprises the universe for the purpose of the marketing problem is the ________.

To avoid sampling errors,the Internet researcher must be able to control the pool from which respondents are selected.

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

The social media sampling frame is unbiased and appropriate for use in marketing research.

The inferences that link sample characteristics and population parameters are estimation procedures and tests of hypotheses.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters