Question 1

________ attempts to obtain a sample of convenient elements.The selection of sampling units is left primarily to the interviewer.

Accepted Answer

A) Nonprobability sampling 
B) Probability sampling 
C) Convenience sampling 
D) Judgmental sampling 
A) Nonprobability sampling 
B) Probability sampling 
C) Convenience sampling 
D) Judgmental sampling

Question 2

A representation of the elements of the target population consisting of a list or set of directions for identifying the target population is a ________.

Accepted Answer

A) judgmental sample 
B) sample 
C) sampling unit 
D) sampling frame 
A) judgmental sample 
B) sample 
C) sampling unit 
D) sampling frame

Question 3

The ________ method is equivalent to a lottery system in which names are placed in a container,the container is shaken,and the names of the winners are then drawn out in an unbiased manner.

Accepted Answer

A) nonprobability sampling 
B) systematic sampling 
C) simple random sampling 
D) stratified sampling 
A) nonprobability sampling 
B) systematic sampling 
C) simple random sampling 
D) stratified sampling

Question 4

________ is a sampling technique in which an element cannot be included in the sample more than once.

Accepted Answer

A) Bayesian approach 
B) Sampling with replacement 
C) Sampling without replacement 
D) Simple random sampling 
A) Bayesian approach 
B) Sampling with replacement 
C) Sampling without replacement 
D) Simple random sampling

Question 5

Discuss some of the problems in implementing the sampling design process when conducting international marketing research.

Accepted Answer

There are concerns with defining and acc

Question 6

When conducting stratified sampling only simple random sampling should be employed in selecting the elements from each stratum.

Accepted Answer

A) True 
 B)False

Question 7

The online recruited Internet sampling technique can be further classified as convenience or judgment.

Accepted Answer

A) True 
 B)False

Question 8

The elements within a stratum should be as heterogeneous as possible,but the elements in different strata should be as homogeneous as possible.

Accepted Answer

A) True 
 B)False

Question 9

Systematic sampling is different from simple random sampling in that only the permissible samples of size n that can be drawn have a known and equal probability of selection.The remaining samples of size n have zero probability of being selected.

Accepted Answer

A) True 
 B)False

Question 10

All of the following statements are limitations of simple random sampling except ________.

Accepted Answer

A) it is often difficult to construct a sampling frame that will permit a simple random sample to be drawn 
B) simple random sampling often results in lower precision with larger standard errors than other probability sampling techniques 
C) simple random sampling may or may not result in a representative sample 
D) the sample results may be projected to the target population 
A) it is often difficult to construct a sampling frame that will permit a simple random sample to be drawn 
B) simple random sampling often results in lower precision with larger standard errors than other probability sampling techniques 
C) simple random sampling may or may not result in a representative sample 
D) the sample results may be projected to the target population

Question 11

For simple random sampling,the researcher assumes that the population elements are ordered in some respect

Accepted Answer

A) True 
 B)False

Question 12

The representativeness of information from general social media can be improved by screening result in a more targeted and representative sample.

Accepted Answer

A) True 
 B)False

Question 13

________ is a probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame.

Accepted Answer

A) Stratified sampling 
B) Simple random sampling 
C) Systematic sampling 
D) Cluster sampling 
A) Stratified sampling 
B) Simple random sampling 
C) Systematic sampling 
D) Cluster sampling

Question 14

________ can be useful when no sampling frame is readily available for selecting final sampling units but when the elements of the frame are known to be contained within a broader sampling frame.

Accepted Answer

A) Stratified sampling 
B) Double sampling 
C) Sequential sampling 
D) Systematic sampling 
A) Stratified sampling 
B) Double sampling 
C) Sequential sampling 
D) Systematic sampling

Question 15

________ has been used to determine preferences for two competing alternatives.

Accepted Answer

A) Area sampling 
B) Double sampling 
C) Probability proportionate to size sampling 
D) Sequential sampling 
A) Area sampling 
B) Double sampling 
C) Probability proportionate to size sampling 
D) Sequential sampling

Question 16

________ requires a detailed specification of how the sampling design decisions with respect to the population,sampling frame,sampling unit,sampling techniques,and sample size are to be implemented.

Accepted Answer

A) Determination of the sampling frame 
B) Selection of a sampling technique(s) 
C) Determination of the sample size 
D) Execution of the sampling process 
A) Determination of the sampling frame 
B) Selection of a sampling technique(s) 
C) Determination of the sample size 
D) Execution of the sampling process

Question 17

Nonprobability samples do not allow for objective evaluation of the precision of the sample results.

Accepted Answer

A) True 
 B)False

Question 18

If the sampling unit is different from the element,it is necessary to specify precisely how the elements within the sampling unit should be selected.Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

Accepted Answer

A) True 
 B)False

Question 19

________ is a sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample.

Accepted Answer

A) Nonprobability sampling 
B) Probability sampling 
C) Convenience sampling 
D) Judgmental sampling 
A) Nonprobability sampling 
B) Probability sampling 
C) Convenience sampling 
D) Judgmental sampling

Question 20

The target population should be defined in terms of all of the following except ________.

Accepted Answer

A) sampling units 
B) extent 
C) time 
D) size 
A) sampling units 
B) extent 
C) time 
D) size

Exam 11: Sampling: Design and Procedures

________ attempts to obtain a sample of convenient elements.The selection of sampling units is left primarily to the interviewer.

A representation of the elements of the target population consisting of a list or set of directions for identifying the target population is a ________.

The ________ method is equivalent to a lottery system in which names are placed in a container,the container is shaken,and the names of the winners are then drawn out in an unbiased manner.

________ is a sampling technique in which an element cannot be included in the sample more than once.

Discuss some of the problems in implementing the sampling design process when conducting international marketing research.

When conducting stratified sampling only simple random sampling should be employed in selecting the elements from each stratum.

The online recruited Internet sampling technique can be further classified as convenience or judgment.

The elements within a stratum should be as heterogeneous as possible,but the elements in different strata should be as homogeneous as possible.

Systematic sampling is different from simple random sampling in that only the permissible samples of size n that can be drawn have a known and equal probability of selection.The remaining samples of size n have zero probability of being selected.

All of the following statements are limitations of simple random sampling except ________.

For simple random sampling,the researcher assumes that the population elements are ordered in some respect

The representativeness of information from general social media can be improved by screening result in a more targeted and representative sample.

________ is a probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame.

________ can be useful when no sampling frame is readily available for selecting final sampling units but when the elements of the frame are known to be contained within a broader sampling frame.

________ has been used to determine preferences for two competing alternatives.

________ requires a detailed specification of how the sampling design decisions with respect to the population,sampling frame,sampling unit,sampling techniques,and sample size are to be implemented.

Nonprobability samples do not allow for objective evaluation of the precision of the sample results.

If the sampling unit is different from the element,it is necessary to specify precisely how the elements within the sampling unit should be selected.Selecting the person within the sampling unit with the next birthday is an appropriate way to precisely specify which element to sample.

________ is a sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample.

The target population should be defined in terms of all of the following except ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

Filters