Question 1

The larger the sample,the greater the gain in precision by increasing the sample size by one unit.

Accepted Answer

A) True 
 B)False  False

Question 2

Consumer research conducted in Mexico and Saudi Arabia used different sampling techniques for the same study.In Mexico,________ was used by having experts identify neighborhoods where the target respondents lived;homes were then randomly selected for interviews.In Saudi Arabia,________ employing the snowball procedure was used because there were no lists from which sampling frames could be drawn and social customs prohibited spontaneous personal interviews.

Accepted Answer

A) systematic sampling;convenience sampling 
B) systematic sampling;quota sampling 
C) judgmental sampling;convenience sampling 
D) quota sampling;judgmental sampling 
A) systematic sampling;convenience sampling 
B) systematic sampling;quota sampling 
C) judgmental sampling;convenience sampling 
D) quota sampling;judgmental sampling C

Question 3

Probability sampling is used to select the initial respondents for snowball sampling.

Accepted Answer

A) True 
 B)False  True

Question 4

A major issue related to Internet sampling is representativeness because of lack of computer ownership and Internet access in many households in the United States.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is not true about quota sampling?

Accepted Answer

A) There is no assurance that the sample is representative. 
B) Many sources of selection bias are potentially present. 
C) Under certain conditions,quota sampling obtains results close to those for conventional probability sampling. 
D) An important decision involves the use of proportionate or disproportionate sampling. 
A) There is no assurance that the sample is representative. 
B) Many sources of selection bias are potentially present. 
C) Under certain conditions,quota sampling obtains results close to those for conventional probability sampling. 
D) An important decision involves the use of proportionate or disproportionate sampling.

Question 6

In ________ the sample size is not known in advance,but a decision rule is stated before the sampling begins.At each stage,this rule indicates whether sampling should be continued or whether enough information has been obtained.

Accepted Answer

A) stratified sampling 
B) double sampling 
C) sequential sampling 
D) systematic sampling 
A) stratified sampling 
B) double sampling 
C) sequential sampling 
D) systematic sampling

Question 7

Only the nonprobability sampling techniques can be implemented using both types of Internet panels.

Accepted Answer

A) True 
 B)False

Question 8

Social media content available in the public domain is representative and appropriate for use in marketing research.

Accepted Answer

A) True 
 B)False

Question 9

The researcher has an ethical responsibility to the client to develop a sampling design that is appropriate for controlling the sampling and nonsampling errors.

Accepted Answer

A) True 
 B)False

Question 10

Discuss the uses of nonprobability and probability sampling.

Accepted Answer

Nonprobability sampling is used in conce

Question 11

Which sampling technique can increase representativeness,is easier to implement than simple random sampling and does not require a sampling frame (Table 11.4 in the text)?

Accepted Answer

A) stratified sampling 
B) systematic sampling 
C) cluster sampling 
D) area sampling 
A) stratified sampling 
B) systematic sampling 
C) cluster sampling 
D) area sampling

Question 12

The object that possesses the information sought by the researcher and about which inferences are to be made is a ________.

Accepted Answer

A) population 
B) target population 
C) element 
D) census 
A) population 
B) target population 
C) element 
D) census

Question 13

Sampling techniques and procedures vary in accuracy,reliability,and cost from country to country.

Accepted Answer

A) True 
 B)False

Question 14

There are several basic questions involved in sampling design."Should a sample be taken? If so,what process should be followed?" are two such questions.Which of the following questions is also involved in sampling design?

Accepted Answer

A) What kind of sample should be taken? 
B) How large should the sample be? 
C) What can be done to control and adjust for nonresponse errors? 
D) All of the above are correct. 
A) What kind of sample should be taken? 
B) How large should the sample be? 
C) What can be done to control and adjust for nonresponse errors? 
D) All of the above are correct.

Question 15

Systematic sampling is similar to simple random sampling.Which of the statements below about systematic sampling does not relate to the systematic sampling and simple random sampling similarity?

Accepted Answer

A) Each population element has a known and equal probability of selection. 
B) If the population elements are arranged in a manner unrelated to the characteristic to interest,systematic sampling will yield results quite similar to simple random sampling. 
C) The random numbers do not have to be matched with individual elements. 
D) Systematic sampling is a type of probability sampling. 
A) Each population element has a known and equal probability of selection. 
B) If the population elements are arranged in a manner unrelated to the characteristic to interest,systematic sampling will yield results quite similar to simple random sampling. 
C) The random numbers do not have to be matched with individual elements. 
D) Systematic sampling is a type of probability sampling.

Question 16

Discuss the advantages of convenience samples and when it is appropriate to use them.

Accepted Answer

Convenience sampling is the least expens

Question 17

All of the factors listed below favor the use of probability sampling except (Table 11.5 in the text)________.

Accepted Answer

A) nonsampling errors are likely to be an important factor 
B) the nature of the research is conclusive 
C) the population is heterogeneous with respect to variables of interest 
D) highly accurate estimates of population characteristics are required 
A) nonsampling errors are likely to be an important factor 
B) the nature of the research is conclusive 
C) the population is heterogeneous with respect to variables of interest 
D) highly accurate estimates of population characteristics are required

Question 18

The choice between nonprobability and probability samples should be based on all of the following considerations except (Table 11.5 in the text)________.

Accepted Answer

A) the nature of the research 
B) size of the population 
C) variability in the population 
D) statistical and operational considerations 
A) the nature of the research 
B) size of the population 
C) variability in the population 
D) statistical and operational considerations

Question 19

A subgroup of the elements of the population selected for participation in the study is a ________.

Accepted Answer

A) judgmental sample 
B) sample 
C) sampling unit 
D) sampling frame 
A) judgmental sample 
B) sample 
C) sampling unit 
D) sampling frame

Question 20

When is it meaningful to sample potential respondents who are surfing the Internet?

Accepted Answer

Sampling potential respondents who are s

Exam 11: Sampling: Design and Procedures

The larger the sample,the greater the gain in precision by increasing the sample size by one unit.

Probability sampling is used to select the initial respondents for snowball sampling.

A major issue related to Internet sampling is representativeness because of lack of computer ownership and Internet access in many households in the United States.

Which of the following statements is not true about quota sampling?

In ________ the sample size is not known in advance,but a decision rule is stated before the sampling begins.At each stage,this rule indicates whether sampling should be continued or whether enough information has been obtained.

Only the nonprobability sampling techniques can be implemented using both types of Internet panels.

Social media content available in the public domain is representative and appropriate for use in marketing research.

The researcher has an ethical responsibility to the client to develop a sampling design that is appropriate for controlling the sampling and nonsampling errors.

Discuss the uses of nonprobability and probability sampling.

Which sampling technique can increase representativeness,is easier to implement than simple random sampling and does not require a sampling frame (Table 11.4 in the text)?

The object that possesses the information sought by the researcher and about which inferences are to be made is a ________.

Sampling techniques and procedures vary in accuracy,reliability,and cost from country to country.

There are several basic questions involved in sampling design."Should a sample be taken? If so,what process should be followed?" are two such questions.Which of the following questions is also involved in sampling design?

Systematic sampling is similar to simple random sampling.Which of the statements below about systematic sampling does not relate to the systematic sampling and simple random sampling similarity?

Discuss the advantages of convenience samples and when it is appropriate to use them.

All of the factors listed below favor the use of probability sampling except (Table 11.5 in the text)________.

The choice between nonprobability and probability samples should be based on all of the following considerations except (Table 11.5 in the text)________.

A subgroup of the elements of the population selected for participation in the study is a ________.

When is it meaningful to sample potential respondents who are surfing the Internet?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

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