Question 1

What is the difference between personalization and customization,as applied to e-commerce technologies?

Accepted Answer

A) Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. 
B) Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. 
C) Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. 
D) Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences. 
E) There is no difference.Both terms refer to changing a product or communication for the consumer. 
A) Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. 
B) Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. 
C) Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. 
D) Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences. 
E) There is no difference.Both terms refer to changing a product or communication for the consumer.

Question 2

Removing the business process layers in a distribution channel is called:

Accepted Answer

A) disintermediation. 
B) BPR. 
C) market segmentation. 
D) network effects. 
E) market transparency. 
A) disintermediation. 
B) BPR. 
C) market segmentation. 
D) network effects. 
E) market transparency.

Question 3

Which of the following is an example of a private industrial network?

Accepted Answer

A) Exostar 
B) Go2Paper 
C) Elemica 
D) Expedia 
E) VW Group Supply 
A) Exostar 
B) Go2Paper 
C) Elemica 
D) Expedia 
E) VW Group Supply

Question 4

When did e-commerce begin?

Accepted Answer

A) 1965 
B) 1983 
C) 1995 
D) 1999 
E) 2000 
A) 1965 
B) 1983 
C) 1995 
D) 1999 
E) 2000

Question 5

Amazon.com is known primarily for its use of which of the following business models?

Accepted Answer

A) Content provider 
B) Portal 
C) Market creator 
D) E-tailer 
E) Transaction broker 
A) Content provider 
B) Portal 
C) Market creator 
D) E-tailer 
E) Transaction broker

Question 6

All of the following are examples of "on demand" companies except:

Accepted Answer

A) Uber. 
B) Airbnb. 
C) Lyft. 
D) Sidecar. 
E) Instagram. 
A) Uber. 
B) Airbnb. 
C) Lyft. 
D) Sidecar. 
E) Instagram.

Question 7

Information density refers to the:

Accepted Answer

A) richness-complexity and content-of a message. 
B) total amount and quantity of information delivered to consumers by merchants. 
C) total amount and quantity of information available to all market participants. 
D) amount of information available to reduce price transparency. 
E) amount of physical storage space needed to store data about a specific entity,such as a product or consumer. 
A) richness-complexity and content-of a message. 
B) total amount and quantity of information delivered to consumers by merchants. 
C) total amount and quantity of information available to all market participants. 
D) amount of information available to reduce price transparency. 
E) amount of physical storage space needed to store data about a specific entity,such as a product or consumer.

Question 8

List and describe at least five different Internet business models.Which of these models do you think would be the riskiest for a startup business today? Support your answer.

Accepted Answer

Internet business models include: e-tail

Question 9

Procurement involves all of the following except:

Accepted Answer

A) negotiating with suppliers. 
B) paying for goods. 
C) making delivery arrangements. 
D) sourcing. 
E) production scheduling. 
A) negotiating with suppliers. 
B) paying for goods. 
C) making delivery arrangements. 
D) sourcing. 
E) production scheduling.

Question 10

Indirect goods are not involved firsthand in the production process.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is the largest mobile advertising platform?

Accepted Answer

A) Google 
B) Yahoo 
C) Facebook 
D) Microsoft 
E) Twitter 
A) Google 
B) Yahoo 
C) Facebook 
D) Microsoft 
E) Twitter

Question 12

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Accepted Answer

A) True 
 B)False

Question 13

Disintermediation does not benefit the consumer.

Accepted Answer

A) True 
 B)False

Question 14

Cost transparency refers to the ability of consumers to discover what merchants actually pay for products.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following marketing formats is sales-oriented,rather than branding-oriented or a mix?

Accepted Answer

A) Lead generation 
B) Search engine 
C) Rich media 
D) Display ads 
E) Video 
A) Lead generation 
B) Search engine 
C) Rich media 
D) Display ads 
E) Video

Question 16

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Accepted Answer

A) True 
 B)False

Question 17

Compared to traditional goods,digital goods have:

Accepted Answer

A) low marginal costs of production. 
B) higher delivery costs. 
C) lower initial production costs. 
D) higher inventory costs. 
E) higher marginal costs. 
A) low marginal costs of production. 
B) higher delivery costs. 
C) lower initial production costs. 
D) higher inventory costs. 
E) higher marginal costs.

Question 18

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

Accepted Answer

A) exchange. 
B) marketspace. 
C) online marketplace. 
D) e-hub. 
E) net marketplace. 
A) exchange. 
B) marketspace. 
C) online marketplace. 
D) e-hub. 
E) net marketplace.

Question 19

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

Accepted Answer

Location-based services are services tha

Question 20

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius.This would be categorized as a ________ service.

Accepted Answer

A) geosocial 
B) geoinformation 
C) geoadvertising 
D) geomapping 
E) geolocating 
A) geosocial 
B) geoinformation 
C) geoadvertising 
D) geomapping 
E) geolocating

What is the difference between personalization and customization,as applied to e-commerce technologies?

Removing the business process layers in a distribution channel is called:

Which of the following is an example of a private industrial network?

When did e-commerce begin?

Amazon.com is known primarily for its use of which of the following business models?

All of the following are examples of "on demand" companies except:

Information density refers to the:

List and describe at least five different Internet business models.Which of these models do you think would be the riskiest for a startup business today? Support your answer.

Procurement involves all of the following except:

Indirect goods are not involved firsthand in the production process.

Which of the following is the largest mobile advertising platform?

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Disintermediation does not benefit the consumer.

Cost transparency refers to the ability of consumers to discover what merchants actually pay for products.

Which of the following marketing formats is sales-oriented,rather than branding-oriented or a mix?

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Compared to traditional goods,digital goods have:

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius.This would be categorized as a ________ service.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence:

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Managing Knowledge and Artificial Intelligence

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, digital Goods

What is the difference between personalization and customization,as applied to e-commerce technologies?

Removing the business process layers in a distribution channel is called:

Which of the following is an example of a private industrial network?

When did e-commerce begin?

Amazon.com is known primarily for its use of which of the following business models?

All of the following are examples of "on demand" companies except:

Information density refers to the:

List and describe at least five different Internet business models.Which of these models do you think would be the riskiest for a startup business today? Support your answer.

Procurement involves all of the following except:

Indirect goods are not involved firsthand in the production process.

Which of the following is the largest mobile advertising platform?

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Disintermediation does not benefit the consumer.

Cost transparency refers to the ability of consumers to discover what merchants actually pay for products.

Which of the following marketing formats is sales-oriented,rather than branding-oriented or a mix?

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Compared to traditional goods,digital goods have:

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius.This would be categorized as a ________ service.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence:

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Managing Knowledge and Artificial Intelligence

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters