Question 1

What are digital goods,and how does the Internet impact the market for digital goods?

Accepted Answer

Digital goods are goods that can be deli

Question 2

Traditional online marketing,such as display ads,have been replaced by video ads.

Accepted Answer

A) True 
 B)False

Question 3

In general,for digital goods,the marginal cost of producing another unit is about zero.

Accepted Answer

A) True 
 B)False

Question 4

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

Accepted Answer

In personalization,merchants can target

Question 5

Which of the following is a milestone for the website development phase of building an e-commerce presence?

Accepted Answer

A) Web mission statement 
B) Social media plan 
C) Website plan 
D) Web presence map 
E) Functional website 
A) Web mission statement 
B) Social media plan 
C) Website plan 
D) Web presence map 
E) Functional website

Question 6

Advertising networks track a user's behavior at thousands of websites.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following dimensions of e-commerce technology involves the integration of video,audio,and text marketing messages into a single marketing message and consumer experience?

Accepted Answer

A) Ubiquity 
B) Personalization/customization 
C) Richness 
D) Interactivity 
E) Social technology 
A) Ubiquity 
B) Personalization/customization 
C) Richness 
D) Interactivity 
E) Social technology

Question 8

Compared to traditional markets,digital markets have:

Accepted Answer

A) lower search costs. 
B) weaker network effects. 
C) lower delayed gratification effects. 
D) greater asymmetry. 
E) higher transaction costs. 
A) lower search costs. 
B) weaker network effects. 
C) lower delayed gratification effects. 
D) greater asymmetry. 
E) higher transaction costs.

Question 9

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not an example of location-based services?

Accepted Answer

A) Foursquare 
B) Google Maps 
C) Waze 
D) Uber 
E) Netflix 
A) Foursquare 
B) Google Maps 
C) Waze 
D) Uber 
E) Netflix

Question 11

In planning a robust e-commerce presence,you will want to consider the blog platform as part of your ________ presence.

Accepted Answer

A) social media 
B) e-mail 
C) community 
D) website 
E) offline media 
A) social media 
B) e-mail 
C) community 
D) website 
E) offline media

Question 12

Exposing an individual to ads that are chosen based on the choices of their friends is an example of:

Accepted Answer

A) clickstream advertising. 
B) behavioral targeting. 
C) online profiling. 
D) social marketing. 
E) crowdsourcing. 
A) clickstream advertising. 
B) behavioral targeting. 
C) online profiling. 
D) social marketing. 
E) crowdsourcing.

Question 13

A secure website that links a large firm to its suppliers and other key business partners is called a(n):

Accepted Answer

A) e-hub. 
B) marketspace. 
C) exchange. 
D) private industrial network. 
E) net marketplace. 
A) e-hub. 
B) marketspace. 
C) exchange. 
D) private industrial network. 
E) net marketplace.

Question 14

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Accepted Answer

A) transparency 
B) asymmetry 
C) complexity 
D) discrimination 
E) competition 
A) transparency 
B) asymmetry 
C) complexity 
D) discrimination 
E) competition

Question 15

Ikea asked for the help of its customers in designing new furniture.This is an example of:

Accepted Answer

A) prediction markets. 
B) behavioral targeting. 
C) long-tail marketing. 
D) social shopping. 
E) crowdsourcing. 
A) prediction markets. 
B) behavioral targeting. 
C) long-tail marketing. 
D) social shopping. 
E) crowdsourcing.

Question 16

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Accepted Answer

A) subscription 
B) mobile payment 
C) transaction fee 
D) micropayment 
E) affiliate revenue 
A) subscription 
B) mobile payment 
C) transaction fee 
D) micropayment 
E) affiliate revenue

Question 17

________ involves placing ads in social network newsfeeds or within traditional editorial content,such as a newspaper article.

Accepted Answer

A) Behavioral targeting 
B) Crowdsourcing 
C) Native advertising 
D) Demand prediction software 
E) Lead generation marketing 
A) Behavioral targeting 
B) Crowdsourcing 
C) Native advertising 
D) Demand prediction software 
E) Lead generation marketing

Question 18

The process of sourcing goods and materials,negotiating with suppliers,paying for goods,and making delivery arrangements is called:

Accepted Answer

A) e-procurement. 
B) SCM. 
C) procurement. 
D) distribution 
E) production. 
A) e-procurement. 
B) SCM. 
C) procurement. 
D) distribution 
E) production.

Question 19

Which of the following statements about EDI is not true?

Accepted Answer

A) Each major industry in the United States has EDI standards. 
B) Today,EDI is only used for document automation. 
C) Many organizations still use private networks for EDI. 
D) EDI systems are increasingly web-enabled. 
E) About 80 percent of online B2B e-commerce is still based on EDI. 
A) Each major industry in the United States has EDI standards. 
B) Today,EDI is only used for document automation. 
C) Many organizations still use private networks for EDI. 
D) EDI systems are increasingly web-enabled. 
E) About 80 percent of online B2B e-commerce is still based on EDI.

Question 20

As described in the chapter case,Uber uses the ________ revenue model.

Accepted Answer

A) service provider 
B) market creator 
C) community provider 
D) portal 
E) transaction broker 
A) service provider 
B) market creator 
C) community provider 
D) portal 
E) transaction broker

What are digital goods,and how does the Internet impact the market for digital goods?

Traditional online marketing,such as display ads,have been replaced by video ads.

In general,for digital goods,the marginal cost of producing another unit is about zero.

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

Which of the following is a milestone for the website development phase of building an e-commerce presence?

Advertising networks track a user's behavior at thousands of websites.

Which of the following dimensions of e-commerce technology involves the integration of video,audio,and text marketing messages into a single marketing message and consumer experience?

Compared to traditional markets,digital markets have:

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Which of the following is not an example of location-based services?

In planning a robust e-commerce presence,you will want to consider the blog platform as part of your ________ presence.

Exposing an individual to ads that are chosen based on the choices of their friends is an example of:

A secure website that links a large firm to its suppliers and other key business partners is called a(n):

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Ikea asked for the help of its customers in designing new furniture.This is an example of:

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

________ involves placing ads in social network newsfeeds or within traditional editorial content,such as a newspaper article.

The process of sourcing goods and materials,negotiating with suppliers,paying for goods,and making delivery arrangements is called:

Which of the following statements about EDI is not true?

As described in the chapter case,Uber uses the ________ revenue model.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence:

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Managing Knowledge and Artificial Intelligence

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, digital Goods

What are digital goods,and how does the Internet impact the market for digital goods?

Traditional online marketing,such as display ads,have been replaced by video ads.

In general,for digital goods,the marginal cost of producing another unit is about zero.

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

Which of the following is a milestone for the website development phase of building an e-commerce presence?

Advertising networks track a user's behavior at thousands of websites.

Which of the following dimensions of e-commerce technology involves the integration of video,audio,and text marketing messages into a single marketing message and consumer experience?

Compared to traditional markets,digital markets have:

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Which of the following is not an example of location-based services?

In planning a robust e-commerce presence,you will want to consider the blog platform as part of your ________ presence.

Exposing an individual to ads that are chosen based on the choices of their friends is an example of:

A secure website that links a large firm to its suppliers and other key business partners is called a(n):

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Ikea asked for the help of its customers in designing new furniture.This is an example of:

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

________ involves placing ads in social network newsfeeds or within traditional editorial content,such as a newspaper article.

The process of sourcing goods and materials,negotiating with suppliers,paying for goods,and making delivery arrangements is called:

Which of the following statements about EDI is not true?

As described in the chapter case,Uber uses the ________ revenue model.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence:

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Managing Knowledge and Artificial Intelligence

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters