What Is the Difference Between Personalization and Customization,as Applied to E-Commerce

What is the difference between personalization and customization,as applied to e-commerce technologies?

A) Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.
B) Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.
C) Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.
D) Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences.
E) There is no difference.Both terms refer to changing a product or communication for the consumer.

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