Exam 3: Starting a Small Business

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Match the term with its definition. -Readiness to act on existing, but previously unnoticed, business opportunities

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The general environment includes rival companies and products.

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Match the term with its definition. -A plan of action designed to provide a product or service with unique attributes that are valued by consumers

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Which of the following statements is an example of a technological trend?

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Match the term with its definition. -New business ventures created "from scratch"

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A computer technician recognizing a need for more aesthetically pleasing computers would be said to have entrepreneurial

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Match the term with its definition. -Organizational resources that are invisible and difficult to assess

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Which of the following statements is an example of a global trend?

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Only cost-based strategies should be used when focusing on a market niche.

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Wilma needed wine glasses, but all she had were candlestick holders and 8-ounce canning jars. Gluing the two together, she created what she called "mountain crystal" which became a big hit. The local crafters' association asked her to make enough for them to sell, and her business took off. This is an example of building a business from

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Match the term with its definition. -A facility for making desirable discoveries by accident

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The diamond market is monopolized by the DeBeers organization, from mining to cutting and polishing to wholesaling. Jewelers can do little to negotiate prices. This situation typifies

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Which of the following could be considered a core competency?

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Milton's Auto Service is a small auto maintenance and repair shop located in a small town in a garage behind Milton's house. Milton doesn't charge as much as auto dealerships, so he has a steady stream of local customers. Which of the following best describes Milton's strategy?

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Match the term with its definition. -A circumstance or development that alone could render a new business unsuccessful

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A focus strategy can be set up in all of the following ways EXCEPT

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Miles' startup company began well, but within a couple months he found he was unable to pay invoices from suppliers. He didn't understand how he could have this problem. He hired experts; his business idea was sound; and he had many new customers. What went wrong?

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Match the term with its definition. -The capabilities that distinguish a firm competitively and reflect its focus and personality

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Entrepreneurs who want to start or build a business based on inside-out analysis will first need to

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Considering Michael Porter's five factors that determine the nature and degree of competition in an industry, we can say that the fast-food hamburger industry is characterized by

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