Question 1

A strategy of exclusive dealing is most likely considered legal if ________.

Accepted Answer

A)  the industry is newly developed 
B)  both parties have large territories 
C)  competition is not substantially lessened 
D)  the dealer agrees to promote the competitor's products 
E)  the dealer receives a steady source of supply and support 
A)  the industry is newly developed 
B)  both parties have large territories 
C)  competition is not substantially lessened 
D)  the dealer agrees to promote the competitor's products 
E)  the dealer receives a steady source of supply and support

Question 2

Conflict that occurs among firms at the same level of the marketing channel is known as ________ conflict.

Accepted Answer

A)  multitiered 
B)  horizontal 
C)  vertical 
D)  prolonged 
E)  financial 
A)  multitiered 
B)  horizontal 
C)  vertical 
D)  prolonged 
E)  financial

Question 3

What are the key functions that members of the marketing channel perform?

Accepted Answer

Members of the marketing channel help to

Question 4

As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers' competitors.

Accepted Answer

A) True 
 B)False

Question 5

In a(n) ________, leadership is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members.

Accepted Answer

A)  horizontal marketing system 
B)  administered VMS 
C)  corporate VMS 
D)  contractual VMS 
E)  conventional VMS 
A)  horizontal marketing system 
B)  administered VMS 
C)  corporate VMS 
D)  contractual VMS 
E)  conventional VMS

Question 6

The Bookworm began delivering books directly to customers through mail instead of selling through brick-and-mortar companies. This is an example of ________.

Accepted Answer

A)  indirect marketing 
B)  disintermediation 
C)  franchising 
D)  exclusive distribution 
E)  intensive distribution 
A)  indirect marketing 
B)  disintermediation 
C)  franchising 
D)  exclusive distribution 
E)  intensive distribution

Question 7

________ are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets.

Accepted Answer

A)  Air tunnels 
B)  Rail flatcars 
C)  Steam ships 
D)  Pipelines 
E)  Airlines 
A)  Air tunnels 
B)  Rail flatcars 
C)  Steam ships 
D)  Pipelines 
E)  Airlines

Question 8

The term supply chain is considered limited because it ________.

Accepted Answer

A)  ignores the make-and-sell aspect of the market 
B)  suggests that planning begins with raw materials and factory capacity 
C)  takes a step-by-step, linear view of purchase-production-consumption activities 
D)  takes a sense-and-respond view of the market 
E)  suggests that planning starts with identifying the needs of target customers 
A)  ignores the make-and-sell aspect of the market 
B)  suggests that planning begins with raw materials and factory capacity 
C)  takes a step-by-step, linear view of purchase-production-consumption activities 
D)  takes a sense-and-respond view of the market 
E)  suggests that planning starts with identifying the needs of target customers

Question 9

Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers.

Accepted Answer

A) True 
 B)False

Question 10

Reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as ________.

Accepted Answer

A)  cross merchandising 
B)  reverse logistics 
C)  disintermediation 
D)  diverse logistics 
E)  inbound logistics 
A)  cross merchandising 
B)  reverse logistics 
C)  disintermediation 
D)  diverse logistics 
E)  inbound logistics

Question 11

Which of the following is true of shipping goods via water transportation?

Accepted Answer

A)  Water transportation is an efficient way to ship perishable merchandise over long distances. 
B)  Water carriers are highly flexible in their routing and time schedules. 
C)  Water transportation provides in-transit services, such as the processing of goods en route. 
D)  Water transportation is ideal when time is short and speed is needed. 
E)  Water transportation is the slowest mode of transportation and the most affected by the weather. 
A)  Water transportation is an efficient way to ship perishable merchandise over long distances. 
B)  Water carriers are highly flexible in their routing and time schedules. 
C)  Water transportation provides in-transit services, such as the processing of goods en route. 
D)  Water transportation is ideal when time is short and speed is needed. 
E)  Water transportation is the slowest mode of transportation and the most affected by the weather.

Question 12

Which of the following is a disadvantage of adding new channels in a multichannel distribution system?

Accepted Answer

A)  decreasing complexity of markets 
B)  decreasing control over the system 
C)  reducing opportunities for franchising 
D)  lowering sales and market coverage 
E)  minimizing publicity needs 
A)  decreasing complexity of markets 
B)  decreasing control over the system 
C)  reducing opportunities for franchising 
D)  lowering sales and market coverage 
E)  minimizing publicity needs

Question 13

Producers of strong brands sometimes sell to dealers only on the condition that dealers take some or all of the rest of a product line. This practice is known as ________.

Accepted Answer

A)  product line franchising 
B)  selective dealing 
C)  cross merchandising 
D)  full-line forcing 
E)  disintermediation 
A)  product line franchising 
B)  selective dealing 
C)  cross merchandising 
D)  full-line forcing 
E)  disintermediation

Question 14

________ VMS is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.

Accepted Answer

A)  Contingent 
B)  Administered 
C)  Corporate 
D)  Contractual 
E)  Aligned 
A)  Contingent 
B)  Administered 
C)  Corporate 
D)  Contractual 
E)  Aligned

Question 15

Which of the following is true of changes in the organization of distribution channels?

Accepted Answer

A)  Developing new channels seldom causes conflict with a company's established channels. 
B)  To remain competitive, product and service producers must use fewer marketing channels. 
C)  The growth of the Internet threatens many brick-and-mortar companies with disintermediation. 
D)  Companies have fewer channel-options today than they did in the past due to economic problems. 
E)  Advances in technology have decreased the number of channels available to entrepreneurial firms. 
A)  Developing new channels seldom causes conflict with a company's established channels. 
B)  To remain competitive, product and service producers must use fewer marketing channels. 
C)  The growth of the Internet threatens many brick-and-mortar companies with disintermediation. 
D)  Companies have fewer channel-options today than they did in the past due to economic problems. 
E)  Advances in technology have decreased the number of channels available to entrepreneurial firms.

Question 16

What does the concept of integrated logistics management advocate?

Accepted Answer

This concept recognizes that providing b

Question 17

Lifebelt Insurance sells insurance only through its door-to-door salespeople. What type of marketing channel does Lifebelt use?

Accepted Answer

A)  inclusive 
B)  multitiered 
C)  indirect 
D)  direct 
E)  selective 
A)  inclusive 
B)  multitiered 
C)  indirect 
D)  direct 
E)  selective

Question 18

What is horizontal conflict? Illustrate your answer with an example.

Accepted Answer

Horizontal conflict is conflict that occ

Question 19

Using ________, retailers can share real-time data on sales and current inventory levels with suppliers.

Accepted Answer

A)  automated storage and retrieval systems (ASRS) 
B)  vendor-managed inventory (VMI) systems 
C)  transportation management systems (TMS) 
D)  warehouse management systems (WMS) 
E)  distribution center management systems (DCMS) 
A)  automated storage and retrieval systems (ASRS) 
B)  vendor-managed inventory (VMI) systems 
C)  transportation management systems (TMS) 
D)  warehouse management systems (WMS) 
E)  distribution center management systems (DCMS)

Question 20

Which of the following is true of using trucks as a transportation mode?

Accepted Answer

A)  Transportation via trucks is costlier than by rail or air. 
B)  Trucks are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets. 
C)  Trucks provide in-transit services such as the diversion of shipped goods to other destinations en route. 
D)  Trucks are highly flexible in their routing and time schedules. 
E)  Trucks are the slowest mode of transportation and most affected by the weather. 
A)  Transportation via trucks is costlier than by rail or air. 
B)  Trucks are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets. 
C)  Trucks provide in-transit services such as the diversion of shipped goods to other destinations en route. 
D)  Trucks are highly flexible in their routing and time schedules. 
E)  Trucks are the slowest mode of transportation and most affected by the weather.

A strategy of exclusive dealing is most likely considered legal if ________.

Conflict that occurs among firms at the same level of the marketing channel is known as ________ conflict.

What are the key functions that members of the marketing channel perform?

As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers' competitors.

In a(n) ________, leadership is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members.

The Bookworm began delivering books directly to customers through mail instead of selling through brick-and-mortar companies. This is an example of ________.

________ are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets.

The term supply chain is considered limited because it ________.

Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers.

Reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as ________.

Which of the following is true of shipping goods via water transportation?

Which of the following is a disadvantage of adding new channels in a multichannel distribution system?

Producers of strong brands sometimes sell to dealers only on the condition that dealers take some or all of the rest of a product line. This practice is known as ________.

________ VMS is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.

Which of the following is true of changes in the organization of distribution channels?

What does the concept of integrated logistics management advocate?

Lifebelt Insurance sells insurance only through its door-to-door salespeople. What type of marketing channel does Lifebelt use?

What is horizontal conflict? Illustrate your answer with an example.

Using ________, retailers can share real-time data on sales and current inventory levels with suppliers.

Which of the following is true of using trucks as a transportation mode?

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

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Exam 12: Marketing Channels: Delivering Customer Value

A strategy of exclusive dealing is most likely considered legal if ________.

Conflict that occurs among firms at the same level of the marketing channel is known as ________ conflict.

What are the key functions that members of the marketing channel perform?

As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers' competitors.

In a(n) ________, leadership is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members.

The Bookworm began delivering books directly to customers through mail instead of selling through brick-and-mortar companies. This is an example of ________.

________ are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets.

The term supply chain is considered limited because it ________.

Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers.

Reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as ________.

Which of the following is true of shipping goods via water transportation?

Which of the following is a disadvantage of adding new channels in a multichannel distribution system?

Producers of strong brands sometimes sell to dealers only on the condition that dealers take some or all of the rest of a product line. This practice is known as ________.

________ VMS is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.

Which of the following is true of changes in the organization of distribution channels?

What does the concept of integrated logistics management advocate?

Lifebelt Insurance sells insurance only through its door-to-door salespeople. What type of marketing channel does Lifebelt use?

What is horizontal conflict? Illustrate your answer with an example.

Using ________, retailers can share real-time data on sales and current inventory levels with suppliers.

Which of the following is true of using trucks as a transportation mode?

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters