Question 1

A company's channel decisions directly affect the prices of its products.

Accepted Answer

A) True 
 B)False

Question 2

Movie Giants offers DVD rentals through its Web site. It also offers DVD rentals via Star City stores. This is an example of a(n)________ distribution system.

Accepted Answer

A)  conventional 
B)  inclusive 
C)  intensive 
D)  extensive 
E)  multichannel 
A)  conventional 
B)  inclusive 
C)  intensive 
D)  extensive 
E)  multichannel

Question 3

In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers.

Accepted Answer

A) True 
 B)False

Question 4

Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict.

Accepted Answer

A)  equilateral 
B)  vertical 
C)  multitiered 
D)  communal 
E)  horizontal 
A)  equilateral 
B)  vertical 
C)  multitiered 
D)  communal 
E)  horizontal

Question 5

Provide an example of a company that has used an imaginative distribution system to gain a competitive advantage.

Accepted Answer

Enterprise Rent-A-Car revolutionized the

Question 6

Smart Shoppers, an online store that delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________.

Accepted Answer

A)  vertical marketing channel 
B)  green supply chain 
C)  multitiered marketing channel 
D)  intermodal transportation system 
E)  hybrid distribution system 
A)  vertical marketing channel 
B)  green supply chain 
C)  multitiered marketing channel 
D)  intermodal transportation system 
E)  hybrid distribution system

Question 7

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

Accepted Answer

A)  fishyback 
B)  drawbar 
C)  trainship 
D)  piggyback 
E)  airtruck 
A)  fishyback 
B)  drawbar 
C)  trainship 
D)  piggyback 
E)  airtruck

Question 8

Vertical conflict occurs among firms at the same level of the channel.

Accepted Answer

A) True 
 B)False

Question 9

Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.

Accepted Answer

A) True 
 B)False

Question 10

________ are complex behavioral systems in which people and companies interact to accomplish individual, company, and channel goals.

Accepted Answer

A)  Customer relationship management systems 
B)  Distribution channels 
C)  Partner relationship systems 
D)  Consumer bases 
E)  Buying centers 
A)  Customer relationship management systems 
B)  Distribution channels 
C)  Partner relationship systems 
D)  Consumer bases 
E)  Buying centers

Question 11

Which of the following is most likely true of marketing channel decisions?

Accepted Answer

A)  They often involve long-term commitments to other firms. 
B)  They have minimal influence on the prices of products offered to customers. 
C)  They increase the amount of time a company spends connecting with customers. 
D)  They increase the amount of effort a company puts in to distribute goods. 
E)  They are easily altered, replaced, or discarded. 
A)  They often involve long-term commitments to other firms. 
B)  They have minimal influence on the prices of products offered to customers. 
C)  They increase the amount of time a company spends connecting with customers. 
D)  They increase the amount of effort a company puts in to distribute goods. 
E)  They are easily altered, replaced, or discarded.

Question 12

Refer to the scenario below to answer the following question(s).
Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country.
-Kimberly decides to alter its distribution strategy so that its jewelry is accessible to the public only through one distributor. The strategy they're considering is known as ________ distribution.

Accepted Answer

A)  elusive 
B)  extensive 
C)  exclusive 
D)  selective 
E)  elective 
A)  elusive 
B)  extensive 
C)  exclusive 
D)  selective 
E)  elective

Question 13

The term demand chain is considered limited because it ________.

Accepted Answer

A)  advocates a make-and-sell view of the market that relies on a responsive supply network 
B)  suggests that planning starts with raw materials, productive inputs, and factory capacity 
C)  takes a step-by-step, linear view of purchase-production-consumption activities 
D)  ignores the evolution of the global marketplace 
E)  overlooks the needs of target customers 
A)  advocates a make-and-sell view of the market that relies on a responsive supply network 
B)  suggests that planning starts with raw materials, productive inputs, and factory capacity 
C)  takes a step-by-step, linear view of purchase-production-consumption activities 
D)  ignores the evolution of the global marketplace 
E)  overlooks the needs of target customers

Question 14

Plasticine Palace supplies its products exclusively to Arts & Crafts, a chain of stationery stores across the country. The chain then makes the plasticine available to end consumers. This is an example of ________.

Accepted Answer

A)  a direct marketing channel 
B)  intensive distribution 
C)  an indirect marketing channel 
D)  disintermediation 
E)  extensive distribution 
A)  a direct marketing channel 
B)  intensive distribution 
C)  an indirect marketing channel 
D)  disintermediation 
E)  extensive distribution

Question 15

Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.

Accepted Answer

A) True 
 B)False

Question 16

To help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners, companies are now installing integrated high-tech ________ systems.

Accepted Answer

A)  advertiser funded programming 
B)  customer segmentation network 
C)  brand content management 
D)  partnership relationship management 
E)  closed loop marketing 
A)  advertiser funded programming 
B)  customer segmentation network 
C)  brand content management 
D)  partnership relationship management 
E)  closed loop marketing

Question 17

For which product would a company use an exclusive distribution strategy?

Accepted Answer

A)  luxury cars 
B)  newspapers 
C)  chewing gum 
D)  dairy products 
E)  soft drinks 
A)  luxury cars 
B)  newspapers 
C)  chewing gum 
D)  dairy products 
E)  soft drinks

Question 18

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Accepted Answer

A)  Cross 
B)  Supply chain 
C)  Price 
D)  Product cycle 
E)  Customer 
A)  Cross 
B)  Supply chain 
C)  Price 
D)  Product cycle 
E)  Customer

Question 19

Fire Up makes fireproof clothing material and it licenses select stores around the world to use its material to make finished products with the Fire Up logo. Which of the following type of franchising is evident here?

Accepted Answer

A)  manufacturer-sponsored retailer franchise system 
B)  manufacturer-sponsored wholesaler franchise system 
C)  service-firm-sponsored retailer franchise system 
D)  service-firm-sponsored equity strategic alliance 
E)  manufacturer-and-service-sponsored joint venture 
A)  manufacturer-sponsored retailer franchise system 
B)  manufacturer-sponsored wholesaler franchise system 
C)  service-firm-sponsored retailer franchise system 
D)  service-firm-sponsored equity strategic alliance 
E)  manufacturer-and-service-sponsored joint venture

Question 20

Compare the three distribution strategies that producers use, providing examples of products for each type of distribution.

Accepted Answer

Student answers will vary. Producers of

A company's channel decisions directly affect the prices of its products.

Movie Giants offers DVD rentals through its Web site. It also offers DVD rentals via Star City stores. This is an example of a(n)________ distribution system.

In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers.

Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict.

Provide an example of a company that has used an imaginative distribution system to gain a competitive advantage.

Smart Shoppers, an online store that delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________.

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

Vertical conflict occurs among firms at the same level of the channel.

Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.

________ are complex behavioral systems in which people and companies interact to accomplish individual, company, and channel goals.

Which of the following is most likely true of marketing channel decisions?

The term demand chain is considered limited because it ________.

Plasticine Palace supplies its products exclusively to Arts & Crafts, a chain of stationery stores across the country. The chain then makes the plasticine available to end consumers. This is an example of ________.

Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.

To help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners, companies are now installing integrated high-tech ________ systems.

For which product would a company use an exclusive distribution strategy?

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Fire Up makes fireproof clothing material and it licenses select stores around the world to use its material to make finished products with the Fire Up logo. Which of the following type of franchising is evident here?

Compare the three distribution strategies that producers use, providing examples of products for each type of distribution.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 12: Marketing Channels: Delivering Customer Value

A company's channel decisions directly affect the prices of its products.

Movie Giants offers DVD rentals through its Web site. It also offers DVD rentals via Star City stores. This is an example of a(n)________ distribution system.

In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers.

Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict.

Provide an example of a company that has used an imaginative distribution system to gain a competitive advantage.

Smart Shoppers, an online store that delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________.

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

Vertical conflict occurs among firms at the same level of the channel.

Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.

________ are complex behavioral systems in which people and companies interact to accomplish individual, company, and channel goals.

Which of the following is most likely true of marketing channel decisions?

The term demand chain is considered limited because it ________.

Plasticine Palace supplies its products exclusively to Arts & Crafts, a chain of stationery stores across the country. The chain then makes the plasticine available to end consumers. This is an example of ________.

Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.

To help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners, companies are now installing integrated high-tech ________ systems.

For which product would a company use an exclusive distribution strategy?

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Fire Up makes fireproof clothing material and it licenses select stores around the world to use its material to make finished products with the Fire Up logo. Which of the following type of franchising is evident here?

Compare the three distribution strategies that producers use, providing examples of products for each type of distribution.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters