Question 1

Which of the following is true of channel members?

Accepted Answer

A)  They act independent of each other. 
B)  They play specialized roles in the channel. 
C)  They are not accountable to other channel members. 
D)  They play generalized and interchangeable roles in the distribution process. 
E)  Their competence and cooperation don't affect the company's image or profits. 
A)  They act independent of each other. 
B)  They play specialized roles in the channel. 
C)  They are not accountable to other channel members. 
D)  They play generalized and interchangeable roles in the distribution process. 
E)  Their competence and cooperation don't affect the company's image or profits.

Question 2

At its most basic form, a marketing channel consists of the producer and the ________.

Accepted Answer

A)  retailer 
B)  sales agent 
C)  competitor 
D)  processor 
E)  consumer 
A)  retailer 
B)  sales agent 
C)  competitor 
D)  processor 
E)  consumer

Question 3

How have changes in technology and the growth of online marketing affected the design of marketing channels?

Accepted Answer

Changes in technology and the growth of

Question 4

The number of products supplied indicates the length of a channel.

Accepted Answer

A) True 
 B)False

Question 5

Explain how companies select, motivate, and evaluate intermediaries or channel members.

Accepted Answer

When selecting intermediaries, the compa

Question 6

Give an example of a multichannel distribution system.

Accepted Answer

John Deere sells its familiar green and

Question 7

Electronic data interchange is the digital exchange of data between organizations, which primarily is transmitted via the Internet.

Accepted Answer

A) True 
 B)False

Question 8

Producers of convenience products and common raw materials typically seek exclusive distribution, a strategy in which they stock their products in as many outlets as possible.

Accepted Answer

A) True 
 B)False

Question 9

________ occurs when product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.

Accepted Answer

A)  Extensive distribution 
B)  Multichannelization 
C)  Disintermediation 
D)  Inclusive distribution 
E)  Cross merchandising 
A)  Extensive distribution 
B)  Multichannelization 
C)  Disintermediation 
D)  Inclusive distribution 
E)  Cross merchandising

Question 10

When a seller requires its dealers to abstain from handling competitors' products, it is called ________.

Accepted Answer

A)  subjective distribution 
B)  exclusive dealing 
C)  selective distribution 
D)  exclusive pricing 
E)  disintermediation 
A)  subjective distribution 
B)  exclusive dealing 
C)  selective distribution 
D)  exclusive pricing 
E)  disintermediation

Question 11

Refer to the scenario below to answer the following question(s).
Giant Beanstalks is a company based in Maryland that processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country.
-Roland is the logistics manager of Giant Beanstalks. Which of the following is NOT an area of responsibility for him?

Accepted Answer

A)  the transportation of the canned vegetables to Greenleaf 
B)  the storage of the unprocessed vegetables 
C)  the advertising of the final product 
D)  product inventory management 
E)  the packaging of the final product 
A)  the transportation of the canned vegetables to Greenleaf 
B)  the storage of the unprocessed vegetables 
C)  the advertising of the final product 
D)  product inventory management 
E)  the packaging of the final product

Question 12

Atlas Imports and Exports sells products directly to consumers via the Atlas Web site, and through local retailers as well. Which of the following is evident here?

Accepted Answer

A)  corporate vertical marketing system 
B)  horizontal marketing system 
C)  multichannel distribution system 
D)  administered vertical marketing system 
E)  conventional distribution channel 
A)  corporate vertical marketing system 
B)  horizontal marketing system 
C)  multichannel distribution system 
D)  administered vertical marketing system 
E)  conventional distribution channel

Question 13

Why do firms have difficulty accessing potential market areas in developing countries, such as China and India?

Accepted Answer

A)  inadequate distribution systems 
B)  anti-globalization efforts 
C)  highly centralized rural markets 
D)  limited manpower 
E)  high operating costs 
A)  inadequate distribution systems 
B)  anti-globalization efforts 
C)  highly centralized rural markets 
D)  limited manpower 
E)  high operating costs

Question 14

Intermodal transportation refers to the combination of two or more modes of transportation.

Accepted Answer

A) True 
 B)False

Question 15

________ distribution is a strategy in which producers of convenience products and raw materials stock their products in as many outlets as possible.

Accepted Answer

A)  Direct 
B)  Intensive 
C)  Inclusive 
D)  Exclusive 
E)  Selective 
A)  Direct 
B)  Intensive 
C)  Inclusive 
D)  Exclusive 
E)  Selective

Question 16

________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Accepted Answer

A)  Advertising 
B)  Product positioning 
C)  Mass customization 
D)  Marketing logistics 
E)  Branding 
A)  Advertising 
B)  Product positioning 
C)  Mass customization 
D)  Marketing logistics 
E)  Branding

Question 17

With which of the following strategies would a company give only a limited number of dealers the right to distribute its products in their territories?

Accepted Answer

A)  exclusive distribution 
B)  extensive distribution 
C)  moderate distribution 
D)  primary distribution 
E)  intensive distribution 
A)  exclusive distribution 
B)  extensive distribution 
C)  moderate distribution 
D)  primary distribution 
E)  intensive distribution

Question 18

Ford and its network of independent franchised dealers is an example of a ________.

Accepted Answer

A)  manufacturer-sponsored retailer franchise system 
B)  manufacturer-sponsored wholesaler franchise system 
C)  service-firm-sponsored retailer franchise system 
D)  service-firm-sponsored equity strategic alliance 
E)  manufacturer-and-service-sponsored joint venture 
A)  manufacturer-sponsored retailer franchise system 
B)  manufacturer-sponsored wholesaler franchise system 
C)  service-firm-sponsored retailer franchise system 
D)  service-firm-sponsored equity strategic alliance 
E)  manufacturer-and-service-sponsored joint venture

Question 19

What are the advantages of multichannel distribution systems?

Accepted Answer

Multichannel distribution systems exist

Question 20

A ________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

Accepted Answer

A)  product platform 
B)  channel level 
C)  resource bank 
D)  contact center 
E)  customer franchise 
A)  product platform 
B)  channel level 
C)  resource bank 
D)  contact center 
E)  customer franchise

Which of the following is true of channel members?

At its most basic form, a marketing channel consists of the producer and the ________.

How have changes in technology and the growth of online marketing affected the design of marketing channels?

The number of products supplied indicates the length of a channel.

Explain how companies select, motivate, and evaluate intermediaries or channel members.

Give an example of a multichannel distribution system.

Electronic data interchange is the digital exchange of data between organizations, which primarily is transmitted via the Internet.

Producers of convenience products and common raw materials typically seek exclusive distribution, a strategy in which they stock their products in as many outlets as possible.

________ occurs when product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.

When a seller requires its dealers to abstain from handling competitors' products, it is called ________.

Atlas Imports and Exports sells products directly to consumers via the Atlas Web site, and through local retailers as well. Which of the following is evident here?

Why do firms have difficulty accessing potential market areas in developing countries, such as China and India?

Intermodal transportation refers to the combination of two or more modes of transportation.

________ distribution is a strategy in which producers of convenience products and raw materials stock their products in as many outlets as possible.

________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

With which of the following strategies would a company give only a limited number of dealers the right to distribute its products in their territories?

Ford and its network of independent franchised dealers is an example of a ________.

What are the advantages of multichannel distribution systems?

A ________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 12: Marketing Channels: Delivering Customer Value

Which of the following is true of channel members?

At its most basic form, a marketing channel consists of the producer and the ________.

How have changes in technology and the growth of online marketing affected the design of marketing channels?

The number of products supplied indicates the length of a channel.

Explain how companies select, motivate, and evaluate intermediaries or channel members.

Give an example of a multichannel distribution system.

Electronic data interchange is the digital exchange of data between organizations, which primarily is transmitted via the Internet.

Producers of convenience products and common raw materials typically seek exclusive distribution, a strategy in which they stock their products in as many outlets as possible.

________ occurs when product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.

When a seller requires its dealers to abstain from handling competitors' products, it is called ________.

Atlas Imports and Exports sells products directly to consumers via the Atlas Web site, and through local retailers as well. Which of the following is evident here?

Why do firms have difficulty accessing potential market areas in developing countries, such as China and India?

Intermodal transportation refers to the combination of two or more modes of transportation.

________ distribution is a strategy in which producers of convenience products and raw materials stock their products in as many outlets as possible.

________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

With which of the following strategies would a company give only a limited number of dealers the right to distribute its products in their territories?

Ford and its network of independent franchised dealers is an example of a ________.

What are the advantages of multichannel distribution systems?

A ________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters