Question 1

How can a firm benefit from involvement in a contractual VMS?

Accepted Answer

A contractual VMS consists of independen

Question 2

Why are companies increasingly turning to third-party logistics providers (3PLs)?

Accepted Answer

A third-party logistics provider is an i

Question 3

In contrast to distribution centers, storage warehouses are designed to move goods rather than just house them.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following companies uses a direct marketing channel?

Accepted Answer

A)  Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide 
B)  Germfight, a factory that manufactures dental products that it distributes only to select department stores 
C)  Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store 
D)  Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs 
E)  Showdown, a clothing store that stocks merchandise from different international brands 
A)  Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide 
B)  Germfight, a factory that manufactures dental products that it distributes only to select department stores 
C)  Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store 
D)  Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs 
E)  Showdown, a clothing store that stocks merchandise from different international brands

Question 5

Refer to the scenario below to answer the following question(s).
Giant Beanstalks is a company based in Maryland that processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country.
-Which of the following is Giant Beanstalks' upstream partner?

Accepted Answer

A)  the management of Greenleaf 
B)  the farmers of Riverdale 
C)  the trucks that carry Giant Beanstalks' products to Greenleaf 
D)  the end-consumers who buy the canned vegetables from Greenleaf 
E)  the logistics division of Giant Beanstalk 
A)  the management of Greenleaf 
B)  the farmers of Riverdale 
C)  the trucks that carry Giant Beanstalks' products to Greenleaf 
D)  the end-consumers who buy the canned vegetables from Greenleaf 
E)  the logistics division of Giant Beanstalk

Question 6

The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is the most effective way for a company to ship bulky, non-perishable products if its key requirement is low price?

Accepted Answer

A)  pipelines 
B)  air transport 
C)  trucks 
D)  water carriers 
E)  piggyback 
A)  pipelines 
B)  air transport 
C)  trucks 
D)  water carriers 
E)  piggyback

Question 8

In a vertical marketing system, two or more companies at one level join together to take advantage of a new marketing opportunity.

Accepted Answer

A) True 
 B)False

Question 9

What is vertical conflict? Illustrate your answer with an example.

Accepted Answer

Vertical conflict occurs between differe

Question 10

When the seller allows only certain outlets to carry its products, this strategy is called ________.

Accepted Answer

A)  exclusive distribution 
B)  subjective dealing 
C)  selective distribution 
D)  exclusive pricing 
E)  disintermediation 
A)  exclusive distribution 
B)  subjective dealing 
C)  selective distribution 
D)  exclusive pricing 
E)  disintermediation

Question 11

Which of the following is true of transporting goods via railroads?

Accepted Answer

A)  Railroads are ideal for the transportation of digital technology. 
B)  Railroads are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets. 
C)  Railroads are a cost-effective way to ship large amounts of bulk products over long distances. 
D)  Railroads are the most flexible mode of transportation in their routing and time schedules. 
E)  Railroads are the slowest mode of transportation and are the most affected by the weather. 
A)  Railroads are ideal for the transportation of digital technology. 
B)  Railroads are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets. 
C)  Railroads are a cost-effective way to ship large amounts of bulk products over long distances. 
D)  Railroads are the most flexible mode of transportation in their routing and time schedules. 
E)  Railroads are the slowest mode of transportation and are the most affected by the weather.

Question 12

Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Accepted Answer

A) True 
 B)False

Question 13

A(n) ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole.

Accepted Answer

A)  multitiered supply chain 
B)  conventional distribution channel 
C)  intrinsic market matrix 
D)  resource bank 
E)  product platform 
A)  multitiered supply chain 
B)  conventional distribution channel 
C)  intrinsic market matrix 
D)  resource bank 
E)  product platform

Question 14

How do intermediaries add value to a marketing system?

Accepted Answer

Intermediaries reduce the amount of work

Question 15

Which of the following is an advantage of adding new channels in a multichannel distribution system?

Accepted Answer

A)  limiting market complexity 
B)  reducing control over the system 
C)  expanding sales and market coverage 
D)  decreasing marketing needs and costs 
E)  minimizing mass customization of products 
A)  limiting market complexity 
B)  reducing control over the system 
C)  expanding sales and market coverage 
D)  decreasing marketing needs and costs 
E)  minimizing mass customization of products

Question 16

When would an exclusive dealing contract be legally problematic?

Accepted Answer

An exclusive dealing contract

Question 17

How can a firm benefit from participating in a horizontal marketing system?

Accepted Answer

Two or more companies at one level join

Question 18

Why is the term value delivery network a more relevant expression to use than the term supply chain or demand chain ?

Accepted Answer

The term supply chain may be too limited

Question 19

Explain channel power in a vertical marketing system.

Accepted Answer

A vertical marketing system (VMS) consis

Question 20

________ logistics involves moving products from the factory to resellers and ultimately to customers.

Accepted Answer

A)  Customer-centered 
B)  Outbound 
C)  Upstream 
D)  Reverse 
E)  Inbound 
A)  Customer-centered 
B)  Outbound 
C)  Upstream 
D)  Reverse 
E)  Inbound

How can a firm benefit from involvement in a contractual VMS?

Why are companies increasingly turning to third-party logistics providers (3PLs)?

In contrast to distribution centers, storage warehouses are designed to move goods rather than just house them.

Which of the following companies uses a direct marketing channel?

The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.

Which of the following is the most effective way for a company to ship bulky, non-perishable products if its key requirement is low price?

In a vertical marketing system, two or more companies at one level join together to take advantage of a new marketing opportunity.

What is vertical conflict? Illustrate your answer with an example.

When the seller allows only certain outlets to carry its products, this strategy is called ________.

Which of the following is true of transporting goods via railroads?

Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

A(n) ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole.

How do intermediaries add value to a marketing system?

Which of the following is an advantage of adding new channels in a multichannel distribution system?

When would an exclusive dealing contract be legally problematic?

How can a firm benefit from participating in a horizontal marketing system?

Why is the term value delivery network a more relevant expression to use than the term supply chain or demand chain ?

Explain channel power in a vertical marketing system.

________ logistics involves moving products from the factory to resellers and ultimately to customers.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 12: Marketing Channels: Delivering Customer Value

How can a firm benefit from involvement in a contractual VMS?

Why are companies increasingly turning to third-party logistics providers (3PLs)?

In contrast to distribution centers, storage warehouses are designed to move goods rather than just house them.

Which of the following companies uses a direct marketing channel?

The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.

Which of the following is the most effective way for a company to ship bulky, non-perishable products if its key requirement is low price?

In a vertical marketing system, two or more companies at one level join together to take advantage of a new marketing opportunity.

What is vertical conflict? Illustrate your answer with an example.

When the seller allows only certain outlets to carry its products, this strategy is called ________.

Which of the following is true of transporting goods via railroads?

Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

A(n) ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole.

How do intermediaries add value to a marketing system?

Which of the following is an advantage of adding new channels in a multichannel distribution system?

When would an exclusive dealing contract be legally problematic?

How can a firm benefit from participating in a horizontal marketing system?

Why is the term value delivery network a more relevant expression to use than the term supply chain or demand chain ?

Explain channel power in a vertical marketing system.

________ logistics involves moving products from the factory to resellers and ultimately to customers.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Retailing and Wholesaling

Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters