Exam 3: Analyzing the Marketing Environment

As baby boomers reach their peak earning and spending years, they become lucrative markets for financial services, travel, and entertainment.

________ help companies stock and move goods from their points of origin to their destinations.

How can marketers reach the Millennials effectively?

Sarah Parker is a senior manager in a manufacturing firm that hires lobbyists to influence legislation that affects the manufacturing industry. Sarah's firm takes a(n) ________ stance toward the marketing environment.

The ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.

The so-called green movement encouraged companies to ________.

Mary Adams is helping her company develop a marketing program for a new product line. The program is designed to appeal most to less materialistic consumer groups who are likely to prize experience, not acquisition. The marketing program is most likely designed to appeal to which of the following demographic groups?

Which of the following generation groups is the most educated to date?

Marketers often split the ________ into teens and young adults.

What are two potential drawbacks of creating separate products and marketing programs for each generation?

Business markets buy goods and services for further processing or use in their production processes.

The macroenvironment consists of the factors close to the company that affect its ability to serve its customers, such as suppliers, customer markets, competitors, and publics.

Many companies use RFID product labels on their goods, which exemplifies the ________ environment in business.

How can marketers benefit from developing solutions to environmental problems, such as pollution and raw material shortages?

The ________ prohibits monopolies and activities (price-fixing, predatory pricing) that restrain trade or competition in interstate commerce.

Millennials comprise the most commercially influential group in America today.

A society's ________ are expressed in how people view themselves and others, organizations, society, nature, and the universe.

The Gen Xers are increasingly displacing the lifestyles, culture, and values of the baby boomers.

Which of the following is true with regard to media publics?

Who are the major players in a company's microenvironment? Explain the role that each actor plays.