Exam 4: Analyzing the Marketing Environment

Even the strongest advocates of free-market economies agree that the system works best with ________ regulation. private maximum intermittent at least some no

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.What are you studying? the macroenvironment the microenvironment the marketing environment the green movement the global environment

Which type of organization helps companies to stock and move goods from their points of origin to their destination? financial intermediary physical distribution firm marketing service firm reseller supplier

Recent shifts in where people live have led to shifts in where people work.

Why might marketers want to target segments of the population based on lifestyles rather than age groups?

Why is the technological environment such a dramatic force in today's market?

What steps might a marketer take to shift from a reactive stance to the marketing environment to a more proactive stance?

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

The single most important demographic trend in Canada that marketers should understand is the changing family structure.

One purpose of government regulation is to protect consumers from unfair business practices.List two areas in which this may occur.

The large majority of Canadians live in metropolitan and suburban geographies.

In a short essay, differentiate between the basic marketing intermediaries.