Exam 4: Analyzing the Marketing Environment

All of the groups within a company are called the ________. culture diversity internal environment climate range

Which of the following most accurately reflects the popularity of telecommuting? Almost all Canadian businesses are expected to offer telecommuting options within the next decade. The majority of Canadian businesses currently offer telecommuting programs for their employees. About 15% of Canadian households report having a home office. About 5% of Canadian businesses currently offer telecommuting programs for their employees. The percentage of Canadian businesses offering telecommuting programs is expected to decline within the next decade.

Which of the following demographic groups has seen a percentage increase in the past 50 years? households with children households with tweens with full time jobs households with teenagers working full time single income households "crowded nest" households (those aged 20-29 that live with their parents)

The authors argue that the _____________ is most quickly changing society's destiny. demographic environment cultural environment technological environment competitive environment natural environment

Scenario Tesla Motors is a California-based company that designs, manufactures, and markets high-performance electric cars.The company's first vehicle to hit the market was the Tesla Roadster, a sporty two-seater.Tesla's performance specifications are truly impressive.For example, the Roadster can accelerate from 0 to 100km/h in under 3.8 seconds.This type of acceleration is comparable to many high-performance Ferrari combustion engine models.The Tesla luxury sedan Model S and sport-utility vehicle Model X have also received accolades for artful design and performance.Not surprisingly, the electric car company has attracted many high-profile customers including Ben Affleck, Matt Damon, and Laurence Fishburne. esla automobiles use lithium-ion battery cells and are the first electric vehicles to have a range greater than 320kms per charge.Many reports suggest that Tesla's energy efficiencies are superior to those of all other electric and hybrid cars.These efficiencies come with a cost, however.The base price of the Model S, Model X, and Roadster are about $60,000, $80,000, and $110,000, respectively. Discuss the macroenvironmental forces that may affect Tesla's business in Canada.

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives. teams audiences markets publics intermediaries

Marketing research firms, advertising agencies, media firms, and marketing consulting firms are all referred to as marketing services agencies.

Scenario Tesla Motors is a California-based company that designs, manufactures, and markets high-performance electric cars.The company's first vehicle to hit the market was the Tesla Roadster, a sporty two-seater.Tesla's performance specifications are truly impressive.For example, the Roadster can accelerate from 0 to 100km/h in under 3.8 seconds.This type of acceleration is comparable to many high-performance Ferrari combustion engine models.The Tesla luxury sedan Model S and sport-utility vehicle Model X have also received accolades for artful design and performance.Not surprisingly, the electric car company has attracted many high-profile customers including Ben Affleck, Matt Damon, and Laurence Fishburne. esla automobiles use lithium-ion battery cells and are the first electric vehicles to have a range greater than 320kms per charge.Many reports suggest that Tesla's energy efficiencies are superior to those of all other electric and hybrid cars.These efficiencies come with a cost, however.The base price of the Model S, Model X, and Roadster are about $60,000, $80,000, and $110,000, respectively. Discuss the microenvironmental forces that may affect Tesla's business in Canada.

Millennials comprise the most commercially influential demographic group in Canadian history.

An increasing number of Canadian workers work out of their homes with technological conveniences such as personal computers, high-speed Internet access, and fax machines.These workers are referred to as the ________ market. LOHAS SOHO Gen X Millennial Micropolitan

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? the marketing environment strategic planning target markets the marketing mix strategic mix

A marketer of pesticides should be the least concerned about which of the following? shortages of raw materials increased pollution increased government intervention persistence of cultural values chemical pollutants in the food supply

Environmental concerns have been on the decline in the past decade; more government legislation and the green movement may be the cause of this trend.

A society's ________ are expressed in how people view themselves, organizations, society, nature, and the universe. marketing responses cultural values demographics public policies economies

According to the authors, the most important demographic trend facing marketers is the __________. changing age structure of the population mobility of the population slowing birth rate increasing growth in professional jobs changing structure of the family

Explain the impact of the baby boomers, Generation X, and Millennials on today's marketing strategies.

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________. financial intermediaries physical distribution firms marketing service agencies resellers wholesalers

If Statistics Canada's projections are correct, about one in three Canadians will belong to a visible minority by 2030.

Diversity in Canada is increasing, and successful marketers are increasingly diversifying their marketing programs to appeal to different segments of the population.

Describe the three main reasons that business legislation is enacted.