Exam 4: Analyzing the Marketing Environment

Workers, managers, and members of the board of directors are all part of a company's ________. general public internal public local public intermediary public market public

Members of which type of market buy goods and services for further processing or for use in the production process? business reseller wholesale consumer retail

Women now make up ________ of the paid workforce. 25 percent 35 percent 41 percent 45 percent more than 50 percent

Because of an expected increase in ethnic populations, marketers are likely to place a greater emphasis on ________. geographic segmentation targeted advertising messages mass marketing mainstream advertising cause-related marketing

Watching the cultural trends of how people view others, observers have noted an increased interest in ________. socializing with co-workers going out less and staying home more patriotism do-it-yourself projects adventurous experiences

How might a successful marketing program for smart phones aimed at Millennials be different than one aimed at seniors?

Wholesome Soups, a maker of organic soups, is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups on the go.Print, television, and Internet ads feature college-aged students enjoying Wholesome Soups in between classes and during study breaks.Wholesome Soups' new marketing campaign is most likely aimed at which of the following? Baby boomers Seniors Gen Xers Millennials the SOHO market

The players close to the company that impact a firm's ability to serve its customers constitute ________. the macroenvironment the microenvironment the marketing environment the marketing mix the global environment

The Canadian workforce today is better educated and more white-collar than it was a generation ago.

Given the characteristics of Gen-Xers, on which categories would a typical Gen-Xer likely spend more than his Boomer and Millennial counterparts? financial services medicine travel cars computers

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________. raw material market natural environment endangered environment green movement factors of production

Cause-related marketing is ________. a response to customer needs a primary form of environmental awareness a primary form of corporate giving a response to corporate political problems an attempt to influence customers' core beliefs

Which of the following demographic trends is likely the most responsible for the increasing number of people who telecommute? the migration toward urban and suburban areas the move from rural to metropolitan areas the increasing number of nontraditional households the growing percentage of married couples who do not have children the declining number of manufacturing workers

Who are the major players in a company's microenvironment? What roles do they play?

Give two characteristics of the Canadian family that depict its "nontraditional" nature.

Which of the following is an example of a core belief? Marriage is important. Canadians should display their patriotism. The comforts of home are more important than entertainment outside of the home. Extended warranties are never worth the money consumers pay for them. Professionals should wear business clothes to work.

Which of the following forces would marketers most likely be able to influence? geographic population shifts core cultural values income distribution increasing ethnic diversity media publics

The youngest of the baby boomers are now in their ________. late 20s 30s late 40s early 50s early 60s

Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to ________. protect the interests of society regulate prices increase world trade regulate monopolies promote environmental sustainability

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ________ and ________. ethics; promotion responsibility ethics; social responsibility finances; employee discrimination management ethics; cultural bias promotion; pricing