Exam 2: Global, ethical, and Sustainable Marketing

Companies need to understand the differences in the cultures in which they operate.Explain the terms cultural values and social norms,giving an example of each.

According to Transparency International,firms from which of the following countries are LEAST likely to pay bribes?

The main pursuit of the World Trade Organization (WTO)is to guarantee basic human rights in all markets.

The ViVi brand is a line of designer clothing for pregnant businesswomen.If its owner believes that professional women in other countries have a need for conservative maternity wear,the owner of the small company would most likely hire a(n)________ to locate and negotiate with buyers in other countries.

Governments use tariffs to give domestic competitors an advantage in the marketplace by making foreign competitors' goods more expensive.

Specific rules that dictate what is acceptable or unacceptable within a society are referred to as ________.

Using which ethical philosophy would a marketer make the decision that provides the most good or the least harm?

A ________ supplier pledges to pay producers in developing countries a price sufficient to ensure that the workers who produce the goods receive a fair wage and that the manufacturers use environmentally sustainable practices when possible.

In a ________,a firm gives another firm the right to produce and market its product in a specific country or region in return for royalties on goods sold.

When considering the four Ps in international marketing,advocates of ________ focus on the similarities among cultures and argue that basic needs and wants are the same everywhere.

The U.S.government proposed a tariff against some Chinese textiles and clothing when the trade deficit with China reached $103 billion.Explain what the United States was trying to achieve through this action.

The gross domestic product (GDP)is the overall pattern of changes or fluctuations of an economy,such as prosperity,recession,and recovery.

The General Agreement on Tariffs and Trades (GATT)________.

NAFTA is a(n)________.

A(n)________ is an extreme quota that completely prohibits commerce and trade with a specific country.

Marketers monitor the technological environment.How can changes in technology impact marketing communication strategy? Provide at least two examples.

In February 2000,the United States imposed a tax on imported steel in an effort to protect about 5,000 U.S.jobs.Another name for this levied tax is a(n)________.

Which of the following best explains why marketers are attracted to the BRIC countries?

Malaysia,Indonesia,Singapore,Thailand,and Cambodia are all members of ________.

The ________ environment refers to the local,state,national,and global laws and regulations that affect businesses.