Exam 2: Global, ethical, and Sustainable Marketing

Two or more firms pooling their resources for common goals have established a joint venture.

The World Trade Organization (WTO)does not deal with issues concerning the protection of copyright and patent rights.

Russia implemented a policy of protectionism that limited the importing of meats.Explain why Russia might have implemented such a policy.

In a(n)________ structure,there are many small sellers,each having similar products,and each unable to have a significant impact on the quality,price,or supply of a product.

Through ________ competition,competitors offer different goods and services that attempt to satisfy the same consumers' needs and wants.

Kyrgyzstan is a small,poor,mountainous country with a predominantly agricultural economy.Cotton,wool,and meat are the main agricultural products and exports.Fifty-one percent of the population lives in poverty.Kyrgyzstan is an example of a(n)________.

Which of the following measures is often a good indicator of a country's economic health because it is adjusted for the population size of each country?

Management at Growing Green,a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment,are evaluating the benefits and disadvantages of indirect exporting,direct exporting,and licensing.In which stage of the international marketing process is Growing Green?

Costa Rica,the Dominican Republic,El Salvador,and several other Central American countries formed the CAFTA economic community.This is an example of a policy of protectionism.

Which of the following is the trend of many shoppers actively looking for and purchasing food grown or raised within 50 to 100 miles of where they live?

One of the two purposes of laws governing businesses in the United States is to make sure that businesses compete fairly with each other.

Why might a company be interested in using sustainability metrics?

In most cases,which of the following is true about a least developed country (LDC)?

Which of the following countries is NOT a member of MERCOSUR?

A firm's code of ethical relativism is a set of standards of behavior that everyone in the firm is expected to follow.

Oligopolies most often exist in industries that require little investment in equipment,technology,or materials to produce a product.

In a monopolistic competition market structure,each seller is very conscious of other sellers' actions,since there is a small number of sellers in the industry.

Describe three ways in which a firm could move toward greater sustainability.

Eastman Kodak accused Japanese rival Fujifilm of selling color photographic paper in the United States for as little as a quarter of what it charges in Japan.What unethical and often illegal practice was Kodak accusing Fujifilm of implementing? Explain your answer.

SeaFood Family markets its frozen seafood products to the domestic United States market and to several Central American countries.SeaFood Family recently had a surplus of products.Management decided to maintain prices in the U.S.market but drastically cut prices in the Central American markets in order to reduce excess supply.SeaFood Family would most likely be accused of pirating.