Exam 2: Global, ethical, and Sustainable Marketing

Which of the following is most characteristic of a developing country?

Describe the four steps a firm should take when it is considering going global.

A(n)________ is a group of countries that have agreed to coordinate trade policies and ease restrictions on the flow of products and capital across members' borders.

________ occurs when someone in authority extracts payment under duress.

________ income is the amount of money an individual has left to spend after paying for necessities such as housing,utilities,food,and clothing.

Which of the following statements about the World Trade Organization (WTO)is true?

Through ________ activities,a firm gathers and analyzes publicly available information about rivals.

________ are statistics that measure aspects of population,such as size,age,and gender.

Why is it important for marketers to understand the idea of ethical relativism?

Sony found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains since standing commuters have no laps.So it created the U as a "standing computer." The U includes a touch screen and small keyboard that can be used while standing or on the move.This is an example of ________.

Consumers pay for necessities out of their discretionary income.

U.S.marketing campaigns that stress the desirability of "Made in America" products are most likely to appeal to ________ U.S.consumers.

The marketing team at Connected.com,a social networking site aimed at connecting job seekers with employers,must decide how much to charge for different levels of membership and access to those using the site.Using which ethical philosophy would they make their decision based on best serving the needs of the whole community of users even if it means treating some users unequally?

The widespread use of RFID chips to relay information about products during distribution represents a change in the ________.

A ________ exists when an unauthorized party imports products and then sells them for a fraction of the price of authorized products.

Describe the function of an economic community and explain how its policies can be advantageous to marketers.Give two examples of important economic communities.

Firms that have a triple-bottom-line orientation measure success by their financial successes,how they contribute to their communities,and how they ________.

A truly sustainable marketing strategy should actually reduce prices in the long-term because it encourages more efficiency and less waste.

The only member countries of the North American Free Trade Agreement (NAFTA)are the United States,Canada,and Mexico.

The telephone system in Argentina is antiquated and is just starting to work properly after years of neglect by the government.What does this tell a marketer about Argentina,and why would a marketer need to know this?