Exam 16: Managing Retailing, wholesaling, and Logistics

In what ways does franchising benefit the franchisor? In what ways does it benefit the franchisee?

________ consists of putting goods in boxes or trailers that are easy to transfer between two transportation modes.

Order-processing costs must be compared with inventory-carrying costs because as the amount of stock carried increases,the higher the inventory-carrying costs.

Identify the three characteristics that distinguish franchises from other forms of corporate retailing.

When retailers study the economics of buying and selling individual products,they typically find that ________ of their square footage is tied up in products that don't make an economic profit for them.

Today,stronger demands for logistical support from large customers will increase suppliers' costs.What are the demands that retailers are requiring of manufacturers?

If the shipper owns its own truck or air fleet,it becomes a ________.

Department stores today are exclusively worried about competition from other department stores.Other retailing forms are not a threat to department stores' sales and profitability.

________ warehouses store goods for moderate to long periods of time.

Your company's order-to-payment cycle is 50 days.The average for your industry is 45 days.Your boss has asked you to reduce this cycle to the industry's average.To accomplish this goal,you begin to outline the "processes" in the order-to-payment cycle to find out where improvements can be made.List the processes that make up the order-to-payment cycle.

According to A.C.Nielsen Company,when considering whether to stock a new product,store mangers are most influenced by ________.

________ measures a product's handling costs from the time the product reaches the warehouse until a customer buys it in the retail store.

The trucking firm hired by your transportation manager provides service between the Northeast and the Southeast on a regular schedule.Hiring this shipper is available to all at standard rates.Your transportation manager has hired a _____________.

________ encompass sales forecasting,production planning,and inbound materials transportation.

As a sales representative for a major food manufacturer,your largest customer has asked you to provide him with a product that meets the following definition: It must not contain any brand name,be plainly packaged,use less expensive ingredients,use lower-quality raw products in its makeup,and not allocate any funds for advertising and promotion.What type of product is your buyer describing that he wants from you?

Besides the growing power of store brands,other factors weakening national brands include the fact that ________.

The retailer's product assortment does not need to match the target market's shopping expectations.

In the past,retailers secured customer loyalty by offering convenient locations,special or unique assortments of goods,greater or better services than competitors,and store credit cards.How has this changed?

Any organization selling to the final consumers is doing retailing.However,it matters how the goods or services are sold and where they are sold.

Retailers can position themselves as offering one of four levels of service.However,self-selection and self-service are the same in discount retailers.