Exam 21: Tapping Into Global Markets

The price escalation problem exists for multinationals and varies from country to country;the question is: How should prices be set in different countries? Companies have three choices.One is to set a uniform price everywhere.Another is to set a market-based price in each country.Finally,companies can ________.

When the National Cash Register Company reintroduced its crank-operated cash registers in Latin America and Africa,it was practicing what form of invention?

A global firm is one ________.

A company can carry on direct exporting in several ways.An overseas branch or subsidiary is ________.

When forces for both global integration and national responsiveness prevail to some extent,a "glocal" strategy that standardizes certain elements and localizes other elements can be the way to go.

U.S.manufacturers think their job is done once the product leaves the factory.These firms should pay attention to how the product moves within the foreign country.They should take a whole-channel view of the problem of distributing products to the final user.Describe the whole-channel concept.

Satisfying different consumer needs and wants can require different marketing programs.Name the four cultural dimensions that differentiate countries,as identified by Hofstede.

A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries.This phenomenon is called a ________.

In an increasingly connected,highly competitive global marketplace,government officials and marketers are concerned with how attitudes and beliefs about their country affect consumer and business decision making.________is(are)the mental associations and beliefs triggered by a country.

Product invention consists of creating something new.Forward invention is ________.

The internationalization process has four stages.The first stage is moving the company from no regular exports to regular export activities.

Straight extension of the product means ________.

For the launch of "Trema," your company's new pocket organizer/cell phone combination,the CMO has decided on no changes to either the marketing mix or the product.This introduction is described as a ________.

Global firms plan,operate,and ________ their activities on a worldwide basis.

NAFTA established a free trade zone between what three countries?

Domestic-based export merchants ________.

Distribution channels within countries can vary considerably.

Most brands are adapted to some extent to reflect significant differences in ________,brand development,competitive forces,and the legal and political environment.

International companies must decide how much to adapt their marketing strategy to local conditions.Identify and explain the two strategies companies can use.

When deciding where to operate internationally,it often makes sense to operate in fewer countries,with a deeper commitment and penetration in each.Identify the three criteria that companies prefer countries meet to be viable alternatives for entry.