Question 1

When forces for global integration are high and forces for national responsiveness are weak,a strategy that ________ makes sense.

Accepted Answer

A) segments consumers on a regional basis 
B) tailors the product on a city-by-city basis 
C) treats the world as a heterogeneous market 
D) treats the world as a single market 
E) customizes marketing messages to each region of the world 
A) segments consumers on a regional basis 
B) tailors the product on a city-by-city basis 
C) treats the world as a heterogeneous market 
D) treats the world as a single market 
E) customizes marketing messages to each region of the world

Question 2

Licensing is a simple way to become involved in international marketing.In licensing,the licensor issues a license to a foreign company to use a process,trademark,patent,or trade secret for a(n)________.

Accepted Answer

A) limited period of time 
B) fee or royalty 
C) exchange of information or propriety information 
D) exchange for access to the market place 
E) exchange for "their" process,trademark,patent,or secret 
A) limited period of time 
B) fee or royalty 
C) exchange of information or propriety information 
D) exchange for access to the market place 
E) exchange for "their" process,trademark,patent,or secret

Question 3

Define the gray market.

Accepted Answer

The gray market consists of br

Question 4

The whole channel concept for international marketing includes the following steps: ________.

Accepted Answer

A) seller to seller's international marketing headquarters to channels between nations to channels within foreign nations to final buyers 
B) seller to marketing headquarters to channels within foreign markets to final buyers 
C) sellers to channels between nations to final buyers 
D) sellers to channels within foreign nations to final buyers 
E) sellers to international markets to channels within foreign nations to final buyers 
A) seller to seller's international marketing headquarters to channels between nations to channels within foreign nations to final buyers 
B) seller to marketing headquarters to channels within foreign markets to final buyers 
C) sellers to channels between nations to final buyers 
D) sellers to channels within foreign nations to final buyers 
E) sellers to international markets to channels within foreign nations to final buyers

Question 5

Various governments are watching for dumping and transfer pricing abuses and often force companies to charge the ________-the price charged by other competitors for the same or a similar product.

Accepted Answer

A) gray market price 
B) implicit price 
C) arm's-length price 
D) authorized price 
E) contingent price 
A) gray market price 
B) implicit price 
C) arm's-length price 
D) authorized price 
E) contingent price

Question 6

A small firm has decided to enter the international market.At the present time,the firm has decided to enter only one country.What is the next step in the decision-making process if the firm is to continue with its plans?

Accepted Answer

A) Deciding on the marketing organization 
B) Deciding on the marketing program 
C) Deciding how to enter the market 
D) Deciding whether to go abroad 
E) Deciding which markets to enter 
A) Deciding on the marketing organization 
B) Deciding on the marketing program 
C) Deciding how to enter the market 
D) Deciding whether to go abroad 
E) Deciding which markets to enter

Question 7

Decisions made by the channels within foreign nations in the whole-channel view of distribution include ________.

Accepted Answer

A) what channels to use to sell the product to end consumers 
B) how to get products to the borders of foreign nations 
C) the types of financing and risk management used when transporting products between countries 
D) how to get products from their entry point into the company to final buyers and users 
E) none of the above 
A) what channels to use to sell the product to end consumers 
B) how to get products to the borders of foreign nations 
C) the types of financing and risk management used when transporting products between countries 
D) how to get products from their entry point into the company to final buyers and users 
E) none of the above

Question 8

Discuss three disadvantages of standardizing the marketing mix worldwide.

Accepted Answer

Standardizing the marketing mix (1)ignor

Question 9

Domestic-based export merchants buy the manufacturer's products and then sell them abroad.

Accepted Answer

A) True 
 B)False

Question 10

The ultimate form of foreign investment is direct ownership of foreign-based assembly or manufacturing facilities.Briefly describe the advantages to ownership.

Accepted Answer

In direct investment,the firm: (1)secure

Question 11

The New Zealand Way program was an initiative by the government of New Zealand to raise awareness and attract tourists by showing the dramatic landscapes featured in "The Lord of the Rings" film trilogy.This is an example of a government trying to strengthen its ________.

Accepted Answer

A) country-of-origin perceptions 
B) international subsidiaries 
C) internationalization 
D) contract manufacturing 
E) distributor relationships 
A) country-of-origin perceptions 
B) international subsidiaries 
C) internationalization 
D) contract manufacturing 
E) distributor relationships

Question 12

Many U.S.firms prefer to sell in Canada,England,and Australia-rather than in larger markets such as German and France-because they feel more comfortable with the languages,laws,and culture,which reflect the ________ between these countries and the United States.

Accepted Answer

A) straight extension 
B) coincident development 
C) psychic proximity 
D) gray market 
E) backward invention 
A) straight extension 
B) coincident development 
C) psychic proximity 
D) gray market 
E) backward invention

Question 13

MERCOSUR is a free trade zone linking which of the following South American countries?

Accepted Answer

A) Mexico,Japan,Brazil,Paraguay,and Venezuela 
B) Mexico,Brazil,and Paraguay 
C) Brazil,Argentina,Paraguay,and Venezuela 
D) Canada,Brazil,and Paraguay 
E) Brazil,Argentina,Paraguay,Uruguay,and Venezuela 
A) Mexico,Japan,Brazil,Paraguay,and Venezuela 
B) Mexico,Brazil,and Paraguay 
C) Brazil,Argentina,Paraguay,and Venezuela 
D) Canada,Brazil,and Paraguay 
E) Brazil,Argentina,Paraguay,Uruguay,and Venezuela

Question 14

Product adaptation alters the product to meet local conditions or preferences.Identify four levels of adaptation.

Accepted Answer

There are several levels of ad

Question 15

Global marketers know that buyers hold distinct attitudes and beliefs about brands or products from different countries.These country-of-origin perceptions do not affect consumer decision making directly or indirectly.

Accepted Answer

A) True 
 B)False

Question 16

Mr.Day and Ms.Pound represent a number of producers and carry on exporting activities for each of them.As a result,Mr.Day and Ms.Pound's firm come under the administrative control of these producers.How would you describe Mr.Day and Ms.Pound's firm?

Accepted Answer

A) Indirect exporters 
B) Cooperative organization 
C) Direct exporters 
D) Agents 
E) Joint venture 
A) Indirect exporters 
B) Cooperative organization 
C) Direct exporters 
D) Agents 
E) Joint venture

Question 17

Regional economic integration-the creation of trading agreements between blocs of countries-has intensified in recent years.

Accepted Answer

A) True 
 B)False

Question 18

Define the internationalization process's four stages.

Accepted Answer

The first stage is no regular export act

Question 19

Export-management companies agree to manage a company's export activities for a fee.

Accepted Answer

A) True 
 B)False

Question 20

Management contracts offers foreign owners the opportunity to manage businesses for a fee.

Accepted Answer

A) True 
 B)False

Exam 21: Tapping Into Global Markets

When forces for global integration are high and forces for national responsiveness are weak,a strategy that ________ makes sense.

Licensing is a simple way to become involved in international marketing.In licensing,the licensor issues a license to a foreign company to use a process,trademark,patent,or trade secret for a(n)________.

Define the gray market.

The whole channel concept for international marketing includes the following steps: ________.

Various governments are watching for dumping and transfer pricing abuses and often force companies to charge the ________-the price charged by other competitors for the same or a similar product.

A small firm has decided to enter the international market.At the present time,the firm has decided to enter only one country.What is the next step in the decision-making process if the firm is to continue with its plans?

Decisions made by the channels within foreign nations in the whole-channel view of distribution include ________.

Discuss three disadvantages of standardizing the marketing mix worldwide.

Domestic-based export merchants buy the manufacturer's products and then sell them abroad.

The ultimate form of foreign investment is direct ownership of foreign-based assembly or manufacturing facilities.Briefly describe the advantages to ownership.

The New Zealand Way program was an initiative by the government of New Zealand to raise awareness and attract tourists by showing the dramatic landscapes featured in "The Lord of the Rings" film trilogy.This is an example of a government trying to strengthen its ________.

Many U.S.firms prefer to sell in Canada,England,and Australia-rather than in larger markets such as German and France-because they feel more comfortable with the languages,laws,and culture,which reflect the ________ between these countries and the United States.

MERCOSUR is a free trade zone linking which of the following South American countries?

Product adaptation alters the product to meet local conditions or preferences.Identify four levels of adaptation.

Global marketers know that buyers hold distinct attitudes and beliefs about brands or products from different countries.These country-of-origin perceptions do not affect consumer decision making directly or indirectly.

Mr.Day and Ms.Pound represent a number of producers and carry on exporting activities for each of them.As a result,Mr.Day and Ms.Pound's firm come under the administrative control of these producers.How would you describe Mr.Day and Ms.Pound's firm?

Regional economic integration-the creation of trading agreements between blocs of countries-has intensified in recent years.

Define the internationalization process's four stages.

Export-management companies agree to manage a company's export activities for a fee.

Management contracts offers foreign owners the opportunity to manage businesses for a fee.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing With Competition

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Managing Retailing, wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Managing a Holistic Marketing Organization

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