Question 1

Straight extension means introducing the product in the foreign market without any changes to the brand.

Accepted Answer

A) True 
 B)False

Question 2

Finnish cellular phone superstar Nokia customized its 6100 series phone for every major market in which it sells the product.In Asia,for example,the developers raised the ring volume so that it could be heard on the crowded Asian streets.This adaptation resulted in a ________.

Accepted Answer

A) straight extension 
B) market adaptation 
C) regional version 
D) city version 
E) country version 
A) straight extension 
B) market adaptation 
C) regional version 
D) city version 
E) country version

Question 3

In a sprinkler approach to international expansion,________.

Accepted Answer

A) countries are entered when timing is right 
B) countries are gradually entered sequentially 
C) countries in which the supply of raw material is greatest are entered first 
D) countries in which the demand for the product is greatest are entered first 
E) many countries are entered simultaneously 
A) countries are entered when timing is right 
B) countries are gradually entered sequentially 
C) countries in which the supply of raw material is greatest are entered first 
D) countries in which the demand for the product is greatest are entered first 
E) many countries are entered simultaneously

Question 4

Operating units within an international division may be ________,each with an international vice president responsible for worldwide sales of each product group.

Accepted Answer

A) international subsidiaries 
B) geographical organizations 
C) world product groups 
D) export departments 
E) none of the above 
A) international subsidiaries 
B) geographical organizations 
C) world product groups 
D) export departments 
E) none of the above

Question 5

Although India's recent explosive economic growth has significantly expanded the market for Western goods,many challenges still exist for Western marketers there.Name a few of these challenges.

Accepted Answer

India still struggles with poor infrastr

Question 6

One advantage of global marketing is that it can ________.

Accepted Answer

A) facilitate adaptation to foreign countries 
B) allow for the same message to be used worldwide 
C) allow for individual countries to add their specific needs to the message 
D) facilitate the evaluation of the marketing message 
E) allow for uniformity of marketing practices 
A) facilitate adaptation to foreign countries 
B) allow for the same message to be used worldwide 
C) allow for individual countries to add their specific needs to the message 
D) facilitate the evaluation of the marketing message 
E) allow for uniformity of marketing practices

Question 7

Which of the following is most likely to be successful when introduced in foreign markets as a straight extension?

Accepted Answer

A) Laundry detergent 
B) Khaki pants 
C) Dessert mixes 
D) Digital camera 
E) Condensed soup 
A) Laundry detergent 
B) Khaki pants 
C) Dessert mixes 
D) Digital camera 
E) Condensed soup

Question 8

More than 90% of future population growth is projected to occur in the less developed countries.

Accepted Answer

A) True 
 B)False

Question 9

Forces promoting global integration include ________.

Accepted Answer

A) strong local preferences 
B) heterogeneous demand 
C) local standards and barriers 
D) strong consumer resistance to foreign goods 
E) capital-intensive production 
A) strong local preferences 
B) heterogeneous demand 
C) local standards and barriers 
D) strong consumer resistance to foreign goods 
E) capital-intensive production

Question 10

Backward invention is ________.

Accepted Answer

A) creating a new product to meet a need in another country 
B) reintroducing earlier product forms 
C) inventing products a company knows consumers will not like 
D) taking a product currently made in the home and manufacturing it on a broad scale 
E) none of the above 
A) creating a new product to meet a need in another country 
B) reintroducing earlier product forms 
C) inventing products a company knows consumers will not like 
D) taking a product currently made in the home and manufacturing it on a broad scale 
E) none of the above

Question 11

When Sears opened department stores in Mexico and Spain,it found qualified local manufacturers to produce many of its products.This is an example of ________.

Accepted Answer

A) management contracting 
B) franchising 
C) licensing 
D) contract manufacturing 
E) straight extension 
A) management contracting 
B) franchising 
C) licensing 
D) contract manufacturing 
E) straight extension

Question 12

A company can enter a foreign market through ________,which is a complete form of licensing in which the company offers a complete brand concept and operating system.In return,the ________invests in and pays certain fees to the company.

Accepted Answer

A) contract manufactures;licensor 
B) contract management;firm 
C) management contracts;firm 
D) joint venture;firm 
E) franchising;franchisee 
A) contract manufactures;licensor 
B) contract management;firm 
C) management contracts;firm 
D) joint venture;firm 
E) franchising;franchisee

Question 13

Most companies would prefer to enter the international marketplace because their national markets are too small for continued growth.

Accepted Answer

A) True 
 B)False

Question 14

Decisions made by the seller's international marketing headquarters in the whole-channel view of distribution include ________.

Accepted Answer

A) what channels to use to sell the product to end consumers 
B) how to get products to the borders of foreign nations 
C) the types of financing and risk management used when transporting products between countries 
D) how to get products from their entry point into the company to final buyers and users 
E) none of the above 
A) what channels to use to sell the product to end consumers 
B) how to get products to the borders of foreign nations 
C) the types of financing and risk management used when transporting products between countries 
D) how to get products from their entry point into the company to final buyers and users 
E) none of the above

Question 15

Foreign investors may join with local investors to create a joint venture.Define a joint venture and list some of the advantages and disadvantages to the firms of such a venture.

Accepted Answer

In a joint venture,foreign investors and

Question 16

In a waterfall approach to international expansion,________.

Accepted Answer

A) countries are gradually entered sequentially 
B) countries in which the demand for the product is greatest are entered first 
C) countries in which the demand for the product is greatest are entered last 
D) countries in which the supply of raw material is greatest are entered first 
E) countries are entered based upon ease of entry 
A) countries are gradually entered sequentially 
B) countries in which the demand for the product is greatest are entered first 
C) countries in which the demand for the product is greatest are entered last 
D) countries in which the supply of raw material is greatest are entered first 
E) countries are entered based upon ease of entry

Question 17

Whirlpool took a 53% stake in the Dutch electronics group Philips's white-goods business to leapfrog into the European market.This is an example of a ________.

Accepted Answer

A) straight extension 
B) joint venture 
C) contract manufacturing agreement 
D) license 
E) franchise 
A) straight extension 
B) joint venture 
C) contract manufacturing agreement 
D) license 
E) franchise

Question 18

Research has shown that gray market activity is most effectively deterred when the penalties are severe,when manufacturers are able to detect violations or mete out punishments in a timely fashion,or both.

Accepted Answer

A) True 
 B)False

Question 19

The main disadvantage of direct investment is that the firm exposes a large investment to risks such as blocked or devalued currencies,worsening markets,or expropriation.

Accepted Answer

A) True 
 B)False

Question 20

In an increasingly connected,highly competitive global marketplace,government officials and marketers are concerned with how attitudes and beliefs about their country affect consumer and business decision makers.What is the term for this concept and what is the position of government officials and marketers?

Accepted Answer

Country-of-origin perceptions are the me

Exam 21: Tapping Into Global Markets

Straight extension means introducing the product in the foreign market without any changes to the brand.

Finnish cellular phone superstar Nokia customized its 6100 series phone for every major market in which it sells the product.In Asia,for example,the developers raised the ring volume so that it could be heard on the crowded Asian streets.This adaptation resulted in a ________.

In a sprinkler approach to international expansion,________.

Operating units within an international division may be ________,each with an international vice president responsible for worldwide sales of each product group.

Although India's recent explosive economic growth has significantly expanded the market for Western goods,many challenges still exist for Western marketers there.Name a few of these challenges.

One advantage of global marketing is that it can ________.

Which of the following is most likely to be successful when introduced in foreign markets as a straight extension?

More than 90% of future population growth is projected to occur in the less developed countries.

Forces promoting global integration include ________.

Backward invention is ________.

When Sears opened department stores in Mexico and Spain,it found qualified local manufacturers to produce many of its products.This is an example of ________.

A company can enter a foreign market through ________,which is a complete form of licensing in which the company offers a complete brand concept and operating system.In return,the ________invests in and pays certain fees to the company.

Most companies would prefer to enter the international marketplace because their national markets are too small for continued growth.

Decisions made by the seller's international marketing headquarters in the whole-channel view of distribution include ________.

Foreign investors may join with local investors to create a joint venture.Define a joint venture and list some of the advantages and disadvantages to the firms of such a venture.

In a waterfall approach to international expansion,________.

Whirlpool took a 53% stake in the Dutch electronics group Philips's white-goods business to leapfrog into the European market.This is an example of a ________.

Research has shown that gray market activity is most effectively deterred when the penalties are severe,when manufacturers are able to detect violations or mete out punishments in a timely fashion,or both.

The main disadvantage of direct investment is that the firm exposes a large investment to risks such as blocked or devalued currencies,worsening markets,or expropriation.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing With Competition

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Managing Retailing, wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Managing a Holistic Marketing Organization

Filters

A company can enter a foreign market through ,which is a complete form of licensing in which the company offers a complete brand concept and operating system.In return,the invests in and pays certain fees to the company.