Question 1

Discuss three advantages of standardizing the marketing mix worldwide.

Accepted Answer

Standardizing the marketing mix (1)helps

Question 2

The five modes of entry into foreign markets generally flow by increasing commitment,risk,control,and profit potential as follows: ________.

Accepted Answer

A) indirect exporting,direct exporting,licensing,joint ventures,and direct investment 
B) direct investment,licensing,direct exporting,and indirect exporting. 
C) direct investment,joint ventures,and licensing 
D) direct investment,joint ventures,licensing,and indirect exporting 
E) none of the above 
A) indirect exporting,direct exporting,licensing,joint ventures,and direct investment 
B) direct investment,licensing,direct exporting,and indirect exporting. 
C) direct investment,joint ventures,and licensing 
D) direct investment,joint ventures,licensing,and indirect exporting 
E) none of the above

Question 3

As required levels of distribution increase,so do customer prices relative to the importer's price.

Accepted Answer

A) True 
 B)False

Question 4

According to Hofstede,in collectivist societies,such as Japan,________.

Accepted Answer

A) the culture is dominated by assertive individuals 
B) the self-worth of the individual is rooted more in the social system than in individual achievement 
C) the culture is dominated by nurturing individuals 
D) the culture is highly egalitarian 
E) people are highly risk-averse 
A) the culture is dominated by assertive individuals 
B) the self-worth of the individual is rooted more in the social system than in individual achievement 
C) the culture is dominated by nurturing individuals 
D) the culture is highly egalitarian 
E) people are highly risk-averse

Question 5

Companies such as Hyatt sell a variation of the licensing agreement called a ________ to the owners of foreign hotels to manage these businesses for a fee.

Accepted Answer

A) contract manufacturing 
B) management contracts 
C) franchising 
D) hotel management licensing 
E) none of the above 
A) contract manufacturing 
B) management contracts 
C) franchising 
D) hotel management licensing 
E) none of the above

Question 6

Your firm has decided to enter the international market with your product called "Trema," a new pocket organizer/cell phone combination.In your discussions about the marketing plans,your CMO has decided that no changes will be necessary in either the marketing mix or product for export.What form of marketing strategy is the CMO advocating?

Accepted Answer

A) Collectivism 
B) Individualism 
C) Adapted marketing mix 
D) Engineering-driven marketing mix 
E) Standardized marketing mix 
A) Collectivism 
B) Individualism 
C) Adapted marketing mix 
D) Engineering-driven marketing mix 
E) Standardized marketing mix

Question 7

According to Hofstede,cultures with weak uncertainty avoidance are best described as ________.

Accepted Answer

A) dominated by assertive individuals 
B) hierarchical 
C) egalitarian 
D) risk-averse 
E) risk-tolerant 
A) dominated by assertive individuals 
B) hierarchical 
C) egalitarian 
D) risk-averse 
E) risk-tolerant

Question 8

How do multinationals try to prevent gray markets?

Accepted Answer

Multinationals try to prevent gray marke

Question 9

Name the three choices that companies have for setting prices in different countries.

Accepted Answer

Companies have three choices f

Question 10

Companies prefer to enter a country ________.

Accepted Answer

A) in which it possesses a competitive advantage 
B) that is low on speed to profit 
C) that is high on concentration of competitors 
D) where it can gain a dominate market share within one year of exporting 
E) where it can increase its foreign market share by 50% in one year 
A) in which it possesses a competitive advantage 
B) that is low on speed to profit 
C) that is high on concentration of competitors 
D) where it can gain a dominate market share within one year of exporting 
E) where it can increase its foreign market share by 50% in one year

Question 11

In what political and economic ways does Brazil differ from other BRICS emerging markets.

Accepted Answer

Brazil differs from other emer

Question 12

Too many U.S.firms think their job is done once the product leaves the factory for the foreign country.These firms do not pay attention to how the product moves within the foreign country.There are three major links between seller and ultimate buyer in the foreign country.The first link is ________,where the export department or international division makes decisions on channels and other marketing-mix elements.

Accepted Answer

A) channel partners 
B) corporate headquarters 
C) seller's international marketing headquarters 
D) advertising agencies 
E) host country corporate offices 
A) channel partners 
B) corporate headquarters 
C) seller's international marketing headquarters 
D) advertising agencies 
E) host country corporate offices

Question 13

Most brands are adapted to some extent to reflect significant differences in consumer behavior,brand development,competitive forces,and the legal or political environment.Identify the five international product and communication strategies available to firms.

Accepted Answer

The five internation

Question 14

Most companies would prefer to remain domestic if their domestic market were large enough.Yet several factors are drawing more and more companies into the international arena.List some of these factors.

Accepted Answer

Some of the factors are: (1)Some foreign

Question 15

Contract manufacturing gives the company less control over the manufacturing process and risks loss of potential profits on manufacturing.However,it offers a chance to start faster,with the opportunity to form a partnership or buy out the local manufacturer later.

Accepted Answer

A) True 
 B)False

Question 16

In licensing,the licensor issues a license to a foreign company to use an item of value for a fee or royalty.

Accepted Answer

A) True 
 B)False

Question 17

Product adaptation involves altering the product to meet local conditions or preferences.

Accepted Answer

A) True 
 B)False

Question 18

Although the Russian economy has produced 7% annual growth in GDP,it still faces significant economic challenges.What are they?

Accepted Answer

The Organization for Economic Cooperatio

Question 19

The major decisions in international marketing include which of the following steps?

Accepted Answer

A) Deciding whether to go abroad 
B) Deciding which markets to enter 
C) Deciding how to enter the market 
D) Deciding on the marketing program 
E) All of the above 
A) Deciding whether to go abroad 
B) Deciding which markets to enter 
C) Deciding how to enter the market 
D) Deciding on the marketing program 
E) All of the above

Question 20

Hofstede identifies four cultural dimensions that can differentiate countries,including ________.

Accepted Answer

A) customer relationship management versus power distances 
B) strategic management versus marketing management 
C) weak versus strong uncertainty avoidance 
D) total quality management versus JIT deliveries 
E) marketing management versus customer relationships 
A) customer relationship management versus power distances 
B) strategic management versus marketing management 
C) weak versus strong uncertainty avoidance 
D) total quality management versus JIT deliveries 
E) marketing management versus customer relationships

Discuss three advantages of standardizing the marketing mix worldwide.

The five modes of entry into foreign markets generally flow by increasing commitment,risk,control,and profit potential as follows: ________.

As required levels of distribution increase,so do customer prices relative to the importer's price.

According to Hofstede,in collectivist societies,such as Japan,________.

Companies such as Hyatt sell a variation of the licensing agreement called a ________ to the owners of foreign hotels to manage these businesses for a fee.

According to Hofstede,cultures with weak uncertainty avoidance are best described as ________.

How do multinationals try to prevent gray markets?

Name the three choices that companies have for setting prices in different countries.

Companies prefer to enter a country ________.

In what political and economic ways does Brazil differ from other BRICS emerging markets.

Most brands are adapted to some extent to reflect significant differences in consumer behavior,brand development,competitive forces,and the legal or political environment.Identify the five international product and communication strategies available to firms.

Most companies would prefer to remain domestic if their domestic market were large enough.Yet several factors are drawing more and more companies into the international arena.List some of these factors.

Contract manufacturing gives the company less control over the manufacturing process and risks loss of potential profits on manufacturing.However,it offers a chance to start faster,with the opportunity to form a partnership or buy out the local manufacturer later.

In licensing,the licensor issues a license to a foreign company to use an item of value for a fee or royalty.

Product adaptation involves altering the product to meet local conditions or preferences.

Although the Russian economy has produced 7% annual growth in GDP,it still faces significant economic challenges.What are they?

The major decisions in international marketing include which of the following steps?

Hofstede identifies four cultural dimensions that can differentiate countries,including ________.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing With Competition

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Managing Retailing, wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Managing a Holistic Marketing Organization

Filters

Exam 21: Tapping Into Global Markets

Discuss three advantages of standardizing the marketing mix worldwide.

The five modes of entry into foreign markets generally flow by increasing commitment,risk,control,and profit potential as follows: ________.

As required levels of distribution increase,so do customer prices relative to the importer's price.

According to Hofstede,in collectivist societies,such as Japan,________.

Companies such as Hyatt sell a variation of the licensing agreement called a ________ to the owners of foreign hotels to manage these businesses for a fee.

According to Hofstede,cultures with weak uncertainty avoidance are best described as ________.

How do multinationals try to prevent gray markets?

Name the three choices that companies have for setting prices in different countries.

Companies prefer to enter a country ________.

In what political and economic ways does Brazil differ from other BRICS emerging markets.

Most brands are adapted to some extent to reflect significant differences in consumer behavior,brand development,competitive forces,and the legal or political environment.Identify the five international product and communication strategies available to firms.

Most companies would prefer to remain domestic if their domestic market were large enough.Yet several factors are drawing more and more companies into the international arena.List some of these factors.

Contract manufacturing gives the company less control over the manufacturing process and risks loss of potential profits on manufacturing.However,it offers a chance to start faster,with the opportunity to form a partnership or buy out the local manufacturer later.

In licensing,the licensor issues a license to a foreign company to use an item of value for a fee or royalty.

Product adaptation involves altering the product to meet local conditions or preferences.

Although the Russian economy has produced 7% annual growth in GDP,it still faces significant economic challenges.What are they?

The major decisions in international marketing include which of the following steps?

Hofstede identifies four cultural dimensions that can differentiate countries,including ________.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing With Competition

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Managing Retailing, wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Managing a Holistic Marketing Organization

Filters