Question 1

Intermediaries sponsor their own brands because ________.

Accepted Answer

A) private-label brands sell at higher volumes 
B) private-label brands are recognizable to the consumer as being widely available from many different retailers 
C) private-label brands are always of better quality than national brands 
D) private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure 
E) all of the above 
A) private-label brands sell at higher volumes 
B) private-label brands are recognizable to the consumer as being widely available from many different retailers 
C) private-label brands are always of better quality than national brands 
D) private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure 
E) all of the above

Question 2

Retailers can position themselves as offering one of four service levels.Which of the following is NOT one of these levels?

Accepted Answer

A) Self-selection 
B) Self-service 
C) Limited service 
D) Direct service 
E) Full service 
A) Self-selection 
B) Self-service 
C) Limited service 
D) Direct service 
E) Full service

Question 3

Direct marketing has its roots in direct-mail and catalog marketing.What other kinds of direct marketing exist?

Accepted Answer

Direct marketing includes tele

Question 4

Identify the seven steps involved in retail category management.

Accepted Answer

The seven steps of retail category manag

Question 5

Wholesaler-distributors have not faced the pressures in recent years from new sources of competition,demanding customers,new technologies,or more direct-buying programs.

Accepted Answer

A) True 
 B)False

Question 6

One of a retailer's most important decisions is "location,location,location."

Accepted Answer

A) True 
 B)False

Question 7

In the face of increased competition from discount houses and specialty stores,department stores are waging a comeback war.Two models for department stores' success seems to be emerging.The first is a store that has a strong retail brand approach,as demonstrated by Kohl's in the United States.The second model is the ________,typified by Galeries Lafayette in Paris.

Accepted Answer

A) tourist area store 
B) single brand store 
C) limited variety store 
D) specialty store 
E) showcase store 
A) tourist area store 
B) single brand store 
C) limited variety store 
D) specialty store 
E) showcase store

Question 8

The growing power of store brands is not weakening the national brands due to the national brands' increases in advertising and research and development.

Accepted Answer

A) True 
 B)False

Question 9

Identify and describe three of the six major types of corporate retail organizations.

Accepted Answer

The six major types of corporate retail

Question 10

Most retailers will put low prices on some items to serve as traffic builders or _____________.

Accepted Answer

A) loss leaders 
B) profit leaders 
C) traffic leaders 
D) ad items 
E) none of the above 
A) loss leaders 
B) profit leaders 
C) traffic leaders 
D) ad items 
E) none of the above

Question 11

Using direct product profitability analysis,many users are learning,to their surprise,that the gross margin on a product ________ the direct product profit.

Accepted Answer

A) is highly correlated with 
B) is negligible compared to 
C) often bears little relation to 
D) is often significantly less than 
E) is exactly the same as 
A) is highly correlated with 
B) is negligible compared to 
C) often bears little relation to 
D) is often significantly less than 
E) is exactly the same as

Question 12

In your neighborhood there is a small men's store that has a limited selection of clothing,but the selection that is carried is of very high quality and price.Services include free alterations and tailoring,personalized record keeping,and free dry cleaning.The inside of the store has deep leather chairs and couches and thick pile carpet.Upon entering the store,one feels "special and rich." In terms of differentiation,what is this retailer trying to communicate by its decorations and service level?

Accepted Answer

A) Differentiation based upon services mix and atmosphere 
B) Differentiation based upon prepurchase services 
C) Differentiation based upon postpurchase services and atmosphere 
D) Differentiation based upon ancillary services and atmosphere 
E) None of the above 
A) Differentiation based upon services mix and atmosphere 
B) Differentiation based upon prepurchase services 
C) Differentiation based upon postpurchase services and atmosphere 
D) Differentiation based upon ancillary services and atmosphere 
E) None of the above

Question 13

The functions that wholesalers perform include all of the following EXCEPT ________.

Accepted Answer

A) bulk breaking 
B) buying and assortment building 
C) financing 
D) producing 
E) market information 
A) bulk breaking 
B) buying and assortment building 
C) financing 
D) producing 
E) market information

Question 14

Retailers are rapidly improving their skills in demand forecasting,merchandise selection,stock control,space allocation,and ________.

Accepted Answer

A) advertising 
B) display 
C) choosing the media mix 
D) selecting the marketing channels 
E) none of the above 
A) advertising 
B) display 
C) choosing the media mix 
D) selecting the marketing channels 
E) none of the above

Question 15

Nonstore retailing has not been growing as fast as traditional store retailing.

Accepted Answer

A) True 
 B)False

Question 16

Wholesaler-distributors have faced mounting pressure in recent years.They have had to develop appropriate strategic responses.One major drive has been to increase ________ productivity by managing their inventories and receivables better.

Accepted Answer

A) product assortment 
B) buying practices 
C) personnel 
D) asset 
E) products 
A) product assortment 
B) buying practices 
C) personnel 
D) asset 
E) products

Question 17

Maximum customer service implies larger inventories,premium transportation,and multiple warehouses,all of which raise market-logistics costs.Market-logistics costs interact with marketing strategy and are often ________ related.

Accepted Answer

A) disproportionately 
B) positively 
C) negatively 
D) complementarily 
E) none of the above 
A) disproportionately 
B) positively 
C) negatively 
D) complementarily 
E) none of the above

Question 18

How do generics differ from private-label brands?

Accepted Answer

A private-label bran

Question 19

Today,growth in the retail market is centered firmly in the middle market,leaving luxury retailers and discounting specialists struggling.

Accepted Answer

A) True 
 B)False

Question 20

Major retailer types include the following EXCEPT ________.

Accepted Answer

A) specialty store 
B) discount store 
C) catalog showroom 
D) the Internet 
E) superstore 
A) specialty store 
B) discount store 
C) catalog showroom 
D) the Internet 
E) superstore

Intermediaries sponsor their own brands because ________.

Retailers can position themselves as offering one of four service levels.Which of the following is NOT one of these levels?

Direct marketing has its roots in direct-mail and catalog marketing.What other kinds of direct marketing exist?

Identify the seven steps involved in retail category management.

Wholesaler-distributors have not faced the pressures in recent years from new sources of competition,demanding customers,new technologies,or more direct-buying programs.

One of a retailer's most important decisions is "location,location,location."

The growing power of store brands is not weakening the national brands due to the national brands' increases in advertising and research and development.

Identify and describe three of the six major types of corporate retail organizations.

Most retailers will put low prices on some items to serve as traffic builders or _____________.

Using direct product profitability analysis,many users are learning,to their surprise,that the gross margin on a product ________ the direct product profit.

The functions that wholesalers perform include all of the following EXCEPT ________.

Retailers are rapidly improving their skills in demand forecasting,merchandise selection,stock control,space allocation,and ________.

Nonstore retailing has not been growing as fast as traditional store retailing.

Wholesaler-distributors have faced mounting pressure in recent years.They have had to develop appropriate strategic responses.One major drive has been to increase ________ productivity by managing their inventories and receivables better.

Maximum customer service implies larger inventories,premium transportation,and multiple warehouses,all of which raise market-logistics costs.Market-logistics costs interact with marketing strategy and are often ________ related.

How do generics differ from private-label brands?

Today,growth in the retail market is centered firmly in the middle market,leaving luxury retailers and discounting specialists struggling.

Major retailer types include the following EXCEPT ________.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing With Competition

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization

Filters

Exam 16: Managing Retailing, wholesaling, and Logistics

Intermediaries sponsor their own brands because ________.

Retailers can position themselves as offering one of four service levels.Which of the following is NOT one of these levels?

Direct marketing has its roots in direct-mail and catalog marketing.What other kinds of direct marketing exist?

Identify the seven steps involved in retail category management.

Wholesaler-distributors have not faced the pressures in recent years from new sources of competition,demanding customers,new technologies,or more direct-buying programs.

One of a retailer's most important decisions is "location,location,location."

The growing power of store brands is not weakening the national brands due to the national brands' increases in advertising and research and development.

Identify and describe three of the six major types of corporate retail organizations.

Most retailers will put low prices on some items to serve as traffic builders or _____________.

Using direct product profitability analysis,many users are learning,to their surprise,that the gross margin on a product ________ the direct product profit.

The functions that wholesalers perform include all of the following EXCEPT ________.

Retailers are rapidly improving their skills in demand forecasting,merchandise selection,stock control,space allocation,and ________.

Nonstore retailing has not been growing as fast as traditional store retailing.

Wholesaler-distributors have faced mounting pressure in recent years.They have had to develop appropriate strategic responses.One major drive has been to increase ________ productivity by managing their inventories and receivables better.

Maximum customer service implies larger inventories,premium transportation,and multiple warehouses,all of which raise market-logistics costs.Market-logistics costs interact with marketing strategy and are often ________ related.

How do generics differ from private-label brands?

Today,growth in the retail market is centered firmly in the middle market,leaving luxury retailers and discounting specialists struggling.

Major retailer types include the following EXCEPT ________.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing With Competition

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization

Filters