Question 1

________ refers to buying large carload lots and dividing them into smaller units before shipping them out to consumers.

Accepted Answer

A) Bulk breaking 
B) Containerization 
C) Wholesaling 
D) Warehousing 
E) Market logistics 
A) Bulk breaking 
B) Containerization 
C) Wholesaling 
D) Warehousing 
E) Market logistics

Question 2

Retailers can place their stores in a variety of locations.Give three examples of shopping venues in which retailers can place their stores.

Accepted Answer

Retailers can place their stores in the

Question 3

Major wholesaler types include all of the following EXCEPT ________.

Accepted Answer

A) full-service wholesalers 
B) specialized wholesalers 
C) cash and carry wholesalers 
D) merchant wholesalers 
E) direct-to-consumer wholesalers 
A) full-service wholesalers 
B) specialized wholesalers 
C) cash and carry wholesalers 
D) merchant wholesalers 
E) direct-to-consumer wholesalers

Question 4

Today customers want more frequent deliveries,shorter order-cycle times,direct store deliveries,mixed pallets,tighter promised times,and ________ packaging,price tagging,and display building.

Accepted Answer

A) colorful 
B) childproof 
C) custom 
D) easy opening 
E) theftproof 
A) colorful 
B) childproof 
C) custom 
D) easy opening 
E) theftproof

Question 5

In the confrontation between manufacturers' and private brands,retailers have many advantages and increasing market power.What are some of the other factors affecting or weakening the national brands?

Accepted Answer

Consumers are more price sensitive today

Question 6

The lower price of generics is made possible by lower-quality ingredients,lower-cost labeling and packaging,and minimal advertising.

Accepted Answer

A) True 
 B)False

Question 7

In shipping goods to its warehouses,dealers,and customers,the company can choose between five transportation modes: rail,air,truck,waterway,and pipeline.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is true of brokers?

Accepted Answer

A) Brokers represent buyers or sellers on a semipermanent basis. 
B) Most brokers are small businesses with a few skilled salespeople. 
C) Brokers bring buyers and sellers together and assist in negotiation . 
D) Selling brokers have contractual authority to sell a manufacturer's entire output. 
E) Purchasing brokers make purchases for buyers and often receive,inspect,warehouse,and ship merchandise. 
A) Brokers represent buyers or sellers on a semipermanent basis. 
B) Most brokers are small businesses with a few skilled salespeople. 
C) Brokers bring buyers and sellers together and assist in negotiation . 
D) Selling brokers have contractual authority to sell a manufacturer's entire output. 
E) Purchasing brokers make purchases for buyers and often receive,inspect,warehouse,and ship merchandise.

Question 9

Full service retailers have salespeople who are ready to assist the customers in every phase of their shopping trip.

Accepted Answer

A) True 
 B)False

Question 10

Wholesaling includes all the activities involved in selling goods or services to those who buy for resale or business use.Wholesaling includes manufacturers and farmers who sell directly to consumers.

Accepted Answer

A) True 
 B)False

Question 11

Because shelf space is scarce,many supermarkets now charge a ________ for accepting a new brand,to cover the cost of listing and stocking it.

Accepted Answer

A) generic 
B) slotting fee 
C) shopping strip 
D) promotion allowance 
E) none of the above 
A) generic 
B) slotting fee 
C) shopping strip 
D) promotion allowance 
E) none of the above

Question 12

The growth of "house brands" has skyrocketed in recent years.Why do intermediaries bother to sponsor their own brands?

Accepted Answer

First,these brands can be more profitabl

Question 13

One of the four major decisions that must be made about market logistics is: How much inventory do we keep in the warehouse?

Accepted Answer

A) True 
 B)False

Question 14

Supply chain management starts when the product comes off the factory floor and enters the distribution/transportation channels.

Accepted Answer

A) True 
 B)False

Question 15

In the pursuit of higher sales volume,retailers are studying their store environments for ways to improve the shopper's experience.According to Paco Underhill,one of his suggestions for fine-tuning retail space is to ________.

Accepted Answer

A) make the store "fun" and "interesting" but move the shoppers through it quickly 
B) honor the "transition zone" and allow the shopper time to "sort out" the stimuli 
C) place the checkouts in the rear of the store 
D) make the store more receptive to "men" shoppers 
E) make them "hunt" for it 
A) make the store "fun" and "interesting" but move the shoppers through it quickly 
B) honor the "transition zone" and allow the shopper time to "sort out" the stimuli 
C) place the checkouts in the rear of the store 
D) make the store more receptive to "men" shoppers 
E) make them "hunt" for it

Question 16

Mass merchandisers and discount stores typically fall into the ________ group with respect to margins and volume.

Accepted Answer

A) mixed markup,high-volume 
B) low-volume,mixed markup 
C) low-volume,low-markup 
D) high-volume,low-markup 
E) high-markup,lower-volume 
A) mixed markup,high-volume 
B) low-volume,mixed markup 
C) low-volume,low-markup 
D) high-volume,low-markup 
E) high-markup,lower-volume

Question 17

Agricultural assemblers,petroleum bulk plants and terminals,and auction companies are examples of ________.

Accepted Answer

A) full-service wholesalers 
B) specialized wholesalers 
C) limited-service wholesalers 
D) merchant wholesalers 
E) brokers 
A) full-service wholesalers 
B) specialized wholesalers 
C) limited-service wholesalers 
D) merchant wholesalers 
E) brokers

Question 18

Corporate retail organizations achieve economies of scale,greater purchasing power,wider brand recognition,and better-trained employees.

Accepted Answer

A) True 
 B)False

Question 19

Four major decisions must be made with regard to market logistics: order processing,warehousing,inventory,and ________.

Accepted Answer

A) transportation 
B) purchases 
C) pricing 
D) information 
E) none of the above 
A) transportation 
B) purchases 
C) pricing 
D) information 
E) none of the above

Question 20

As part of your internship with a marketing research firm,you have been asked to evaluate the relationship between high traffic and high rents for a retailer client who is thinking about moving his location.What methods for evaluating this relationship are available to you?

Accepted Answer

You can use a variety of methods to asse

Exam 16: Managing Retailing, wholesaling, and Logistics

________ refers to buying large carload lots and dividing them into smaller units before shipping them out to consumers.

Retailers can place their stores in a variety of locations.Give three examples of shopping venues in which retailers can place their stores.

Major wholesaler types include all of the following EXCEPT ________.

Today customers want more frequent deliveries,shorter order-cycle times,direct store deliveries,mixed pallets,tighter promised times,and ________ packaging,price tagging,and display building.

In the confrontation between manufacturers' and private brands,retailers have many advantages and increasing market power.What are some of the other factors affecting or weakening the national brands?

The lower price of generics is made possible by lower-quality ingredients,lower-cost labeling and packaging,and minimal advertising.

In shipping goods to its warehouses,dealers,and customers,the company can choose between five transportation modes: rail,air,truck,waterway,and pipeline.

Which of the following is true of brokers?

Full service retailers have salespeople who are ready to assist the customers in every phase of their shopping trip.

Wholesaling includes all the activities involved in selling goods or services to those who buy for resale or business use.Wholesaling includes manufacturers and farmers who sell directly to consumers.

Because shelf space is scarce,many supermarkets now charge a ________ for accepting a new brand,to cover the cost of listing and stocking it.

The growth of "house brands" has skyrocketed in recent years.Why do intermediaries bother to sponsor their own brands?

One of the four major decisions that must be made about market logistics is: How much inventory do we keep in the warehouse?

Supply chain management starts when the product comes off the factory floor and enters the distribution/transportation channels.

In the pursuit of higher sales volume,retailers are studying their store environments for ways to improve the shopper's experience.According to Paco Underhill,one of his suggestions for fine-tuning retail space is to ________.

Mass merchandisers and discount stores typically fall into the ________ group with respect to margins and volume.

Agricultural assemblers,petroleum bulk plants and terminals,and auction companies are examples of ________.

Corporate retail organizations achieve economies of scale,greater purchasing power,wider brand recognition,and better-trained employees.

Four major decisions must be made with regard to market logistics: order processing,warehousing,inventory,and ________.

As part of your internship with a marketing research firm,you have been asked to evaluate the relationship between high traffic and high rents for a retailer client who is thinking about moving his location.What methods for evaluating this relationship are available to you?

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing With Competition

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization

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