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  2. Topic
    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 2: Market segmentation: segmenting, targeting and positioning for diverse
  5. Question
    If a Market Segment Meets the Criteria of Being Identifiable
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If a Market Segment Meets the Criteria of Being Identifiable

Question 28

Question 28

True/False

If a market segment meets the criteria of being identifiable, sizeable (sufficient), stable and accessible, the marketer will inevitably be interested in that segment.

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