Differentiated Marketing Is a Highly Appropriate Segmentation Strategy for Which

Differentiated marketing is a highly appropriate segmentation strategy for which of the following examples?

A) A small, local start-up business in the hospitality industry.
B) A large international company that provides a distinguished service without much competition.
C) An international, financially successful airline that operates in markets where it faces a lot of direct competition.
D) An online company providing a service which targets specialised computer scientists.

Correct Answer:

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