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Which of the Following Statements About Microtargeting Is Not True

Question 25

Multiple Choice

Which of the following statements about microtargeting is not true?


A) It uses a very large number of sources of diverse origins to classify people.
B) It cross-tabulates large amounts of very detailed behavioural data consisting of very specific information on purchases, right down to a narrow product category or even a particular brand purchased.
C) Some models include peoples' online surfing patterns and purchases.
D) Microtargeting earned its name because it often employs very specified computer-generated models and algorithms created by micro-computing.

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