The Challenge Marketers Face Is to Select One or More

The challenge marketers face is to select one or more segments to target with an appropriate marketing mix. To be an effective target, a market segment should be:

A) identifiable, growing, reachable and congruent with ethnic and cultural groups in society.
B) identifiable, sizeable, stable or growing, accessible and congruent with the marketer's objectives and resources.
C) sizeable, stable or growing, accessible and congruent with ethnic and cultural groups in society.
D) identifiable, sizeable, accessible and congruent with the marketer's objectives and resources.

Correct Answer:

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