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What Is the Major Problem with Segmenting the Market on the Basis

Question 1

Multiple Choice

What is the major problem with segmenting the market on the basis of income alone?


A) Income indicates only the presence (or absence) of the ability to pay for a product, whereas the actual choice may be based on the consumer's lifestyle, taste and values.
B) Marketers do not know the actual or total income of their customers.
C) Income does not indicate how much a consumer will actually spend on a particular product or service.
D) The market segments from segmenting this way will not be accessible and sizeable.

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