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  2. Topic
    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 2: Market segmentation: segmenting, targeting and positioning for diverse
  5. Question
    In Some Cases, Businesses Are in a Position Where They
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In Some Cases, Businesses Are in a Position Where They

Question 4

Question 4

True/False

In some cases, businesses are in a position where they need to discover and seek a more generic consumer need and therefore adopt a countersegmentation strategy.

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