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Which of the Following Is a Way in Which Marketers

Question 11

Multiple Choice

Which of the following is a way in which marketers obtain information about the sufficiency of people in their proposed market segments?


A) Secondary data from the Australian Bureau of Statistics website.
B) Undertake a probability survey from which the findings can be projected on to the entire market.
C) Both answers (a) and (b) are true.
D) Only answer (a) is true.

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